国航开展自营休息室新春活动 让世界共享中国年味

Air China launches self-operated lounge New Year activities to let the world share the taste of Chinese New Year

2026年丙午马年春节期间，国航国内外自营休息室开展“凤舞神州策马扬鞭”旅客互动体验活动。活动首次引入AI创作工具，通过氛围营造、特色互动、跨文化交流，邀请中外旅客共庆新春，进一步增强国航服务品牌的国际影响力。

During the 2026 Spring Festival holiday of the Bingwu Year of the Horse, Air China launched a passenger interactive experience event titled "Phoenix Soars Over China, Galloping Horses Raise Their Whips" across its domestic and international self-operated lounges. For the first time, the event introduced AI-powered creative tools. Through atmosphere creation,特色 interactions, and cross-cultural exchanges, Air China invited both Chinese and international passengers to celebrate the Lunar New Year together, further enhancing the international influence of the Air China service brand.

AI赋能创作，全员智慧点亮新春主视觉

AI empowers creation, and the wisdom of all employees lights up the main vision of the New Year

本次活动的一大创新亮点，是将AI设计工具全面应用于自营休息室主题视觉打造，打破传统设计模式与地域限制，让一线员工成为活动的“创意主角”。

A major innovative highlight of this event was the comprehensive application of AI design tools to create themed visuals for self-operated lounges, breaking away from traditional design models and geographical constraints, and empowering frontline staff to become the "creative protagonists" of the event.

活动面向全国及海外休息室员工广泛征集设计方案，鼓励大家结合属地城市风貌、文旅特色、饮食文化等元素，融入国航品牌与服务理念，借助AI工具实现创意落地。从构思到优化，AI成为员工创意表达的高效助手，在色彩搭配、元素组合、氛围渲染等方面快速呈现效果，让非设计专业员工也能完成高质量作品。征集期间，各地员工踊跃参与，短时间内便收到百余幅主视觉与印章设计稿，形成全员共创、全员参与的生动局面。

The event solicited design proposals extensively from lounge staff across China and overseas, encouraging everyone to incorporate elements such as local cityscapes, cultural tourism features, and culinary traditions, while integrating the Air China brand and service philosophy, and using AI tools to bring their creative ideas to life. From conception to refinement, AI served as an efficient assistant for employees' creative expression, quickly rendering effects in color coordination, element composition, and atmosphere rendering, enabling even non-design professionals to produce high-quality work. During the solicitation period, employees from various locations actively participated, submitting over a hundred main visual and stamp design drafts in a short period of time, creating a vibrant atmosphere of collective creativity and participation.

双亮点落地+全球联动，长效互动延续新春暖意

Double highlight landing + global linkage, long-term interaction continues the warmth of the New Year

本次活动在互动体验、服务升级与全球联动上实现三重突破，既为旅客带来原创印章的打卡乐趣与特色美食的味觉享受，更让新春氛围跨越国界，成为联接中外、沟通世界的文化纽带。在全员共创的基础上，活动特别推出员工自主设计的主题打卡印章，经过筛选与优化，最终确定的印章设计方案既紧扣“凤舞神州策马扬鞭”的主题，又完美融合各地城市特色与国航元素，兼具观赏性与纪念价值。与以往短期活动印章不同，此次推出的新春主题印章将作为长效服务物料，在自营休息室持续投放使用一年，让新春的祝福与互动体验突破节日限定，成为陪伴全球旅客日常出行的温暖印记。

This event achieved three major breakthroughs in interactive experiences, service upgrades, and global coordination. It not only brought passengers the fun of collecting original stamp designs and the culinary enjoyment of specialty foods, but also transcended national borders with its festive atmosphere, serving as a cultural bridge connecting China and the rest of the world. Building on the foundation of collective creativity, the event specially featured themed collectible stamps designed by employees themselves. After a process of selection and refinement, the final stamp designs not only closely adhered to the theme of "Phoenix Soars Over China, Galloping Horses Raise Their Whips," but also perfectly integrated the unique characteristics of various cities with Air China elements, offering both aesthetic appeal and commemorative value. Unlike stamps from previous short-term events, these newly launched Spring Festival-themed stamps will serve as long-term service materials, remaining available in self-operated lounges for a full year, extending the festive greetings and interactive experiences beyond the holiday season, becoming a warm touchstone accompanying global passengers in their daily travels.

为丰富旅客体验，国航同步推出文创打卡纪念本，旅客可在国内外休息室集章打卡，记录旅途记忆。2026年，国航还将围绕二十四节气、传统节日、休息室周年庆等节点，持续推出系列纪念印章，打造具有收藏价值的“国航集章体系”。

To enrich the passenger experience, Air China simultaneously launched a cultural and creative souvenir passport for stamp collecting. Passengers can collect stamps at domestic and international lounges, documenting their travel memories. In 2026, Air China will continue to roll out a series of commemorative stamps timed with the 24 solar terms, traditional festivals, and lounge anniversaries, creating a collectible "Air China Stamp Collection System."

国内外休息室还深度联动各地饮食文化，精心研发多款新春限定餐食。国内休息室突出地域风味，国际休息室兼顾中外口味，让旅客在出行途中即可感受年味与匠心。今后，这一特色餐饮服务将形成长效机制，围绕二十四节气推出应季美食，让传统饮食文化与航空服务深度融合，使休息室成为传播中华优秀传统文化的重要窗口。

Domestic and international lounges also deeply integrated local culinary cultures, meticulously developing a variety of Spring Festival-limited dishes. Domestic lounges highlighted regional flavors, while international lounges catered to both Chinese and global palates, allowing passengers to experience the festive spirit and culinary craftsmanship during their journeys. Going forward, this specialty dining service will establish a long-term mechanism, launching seasonal delicacies aligned with the 24 solar terms, deeply integrating traditional food culture with aviation services, and transforming the lounges into important windows for showcasing China's excellent traditional culture.

此外，国内外自营休息室均进行了新春主题布置，红灯笼、中国结、主题海报等装饰营造出浓郁节日氛围。国际休息室增设跨文化互动环节，邀请中外旅客共同参与印章打卡、年味体验，在轻松互动中传递中国传统节日魅力，让海外旅客感受中国年味，也让出境旅客在异国他乡体会家的温暖，以小小休息室为纽带，搭建起中外文化交流的桥梁。

In addition, domestic and international self-operated lounges were decorated with a Spring Festival theme, featuring red lanterns, Chinese knots, and themed posters, creating a rich festive atmosphere. International lounges added cross-cultural interactive elements, inviting both Chinese and international passengers to participate in stamp collecting and festive cultural experiences. Through relaxed interactions, the event conveyed the charm of traditional Chinese festivals, allowing overseas passengers to experience the flavor of a Chinese New Year, while also giving departing travelers a sense of home away from home. Using the lounges as a small but meaningful bridge, the event helped build connections for cultural exchange between China and the world.

此次活动通过AI技术与员工创意深度融合，以集章互动、特色美食、文化体验多元联动，为国航自营休息室打造了常态化、长效化的创新服务模式。国航以更有新意、更有温度、更具文化内涵的服务，为中外旅客带来美好出行体验，持续向世界展现中国航空服务的品质与魅力，彰显新时代的文化自信与品牌担当。

Through the deep integration of AI technology and employee creativity, combined with a multi-faceted approach of stamp collecting, specialty cuisine, and cultural experiences, this event has established a normalized and sustainable innovative service model for Air China's self-operated lounges. By offering services that are more innovative, warmer, and richer in cultural connotation, Air China has delivered a superior travel experience to passengers from home and abroad, continuously showcasing the quality and charm of Chinese aviation services to the world, and demonstrating cultural confidence and brand responsibility in the new era.

（文：张敏）

(Text: Zhang Min)