厦航“公益+文旅”模式为亚洲象保护注入新活力

Xiamen Airlines' "public welfare + cultural tourism" model has injected new vitality into the protection of Asian elephants

《中国民航报》、中国民航网 记者贾璞瑜 通讯员许凌馨、王智颖 报道：近日，由厦航国旅打造的“绿野象踪”西双版纳生态科考营圆满落幕。该科考营是厦航与中国绿化基金会携手开展的亚洲象保护及特色少数民族村寨赋能项目的衍生文旅产品，标志着厦航“公益+文旅”深度融合模式正式落地，为亚洲象保护和乡村振兴协同发展提供了新路径。

Jia Puyu, a reporter from China Civil Aviation News and China Civil Aviation Network, and correspondents Xu Lingxin and Wang Zhiying reported: Recently, the "Green Wild Elephant Trace" Xishuangbanna Ecological Scientific Research Camp, created by Xiamen Airlines International Travel Service, came to a successful conclusion. This scientific research camp is a derivative cultural and tourism product of the Asian elephant protection and characteristic ethnic minority village empowerment project jointly carried out by Xiamen Airlines and the China Green Foundation. It marks the official implementation of Xiamen Airlines' deep integration model of "public welfare + cultural tourism", providing a new path for the coordinated development of Asian elephants protection and rural revitalization.

据悉，2025年厦航依托“绿色未来”生态守护行动启动该合作项目，将社会责任与ESG理念融入企业发展，推动公益实践与市场化运营有机结合。项目聚焦亚洲象保护与乡村振兴协同推进，资金投入重点用于村寨科普长廊建设、乡村旅游讲解员专项培训等领域，着力提升当地乡村旅游文化内涵，扩大亚洲象保护社区宣传覆盖面，助力打造乡村旅游示范村，建设亚洲象分布区域乡村社区生计转型示范点，有效缓解人象争地矛盾、缓和人象冲突，实现濒危物种保护与乡村社区可持续发展的双赢。

It is learned that in 2025, Xiamen Airlines will launch this cooperation project based on the "Green Future" ecological protection action, integrating social responsibility and ESG concepts into the company's development and promoting the organic combination of public welfare practices and market-oriented operations. The project focuses on the coordinated advancement of Asian elephant protection and rural revitalization. The funds are mainly invested in areas such as the construction of village science popularization corridors and specialized training for rural tourism guides, aiming to enhance the cultural connotation of local rural tourism, expand the coverage of community publicity for Asian elephant protection, assist in creating demonstration villages for rural tourism, and build demonstration points for the transformation of rural communities' livelihoods in areas where Asian elephants are distributed. Effectively alleviate the contradiction between humans and elephants over land, ease the conflict between humans and elephants, and achieve a win-win situation for the protection of endangered species and the sustainable development of rural communities.

作为项目重要成果，“绿野象踪”西双版纳生态科考营顺利完成行程。活动以亚洲象保护为主线，组织参与者深入西双版纳亚洲象自然保护区，开展生态保护调研、公益科普课堂、“象迹追踪”科考、雨林徒步体验等特色环节，将生态保护、生物多样性保护与民族文化传承有机结合，让参与者在沉浸式体验中践行绿色理念、传播生态责任。

As an important outcome of the project, the "Green Wild Elephant Trace" Xishuangbanna Ecological Scientific Research Camp successfully completed its itinerary. The event takes the protection of Asian elephants as its main thread, organizing participants to delve into the Xishuangbanna Asian Elephant Nature Reserve to carry out special activities such as ecological protection research, public welfare science popularization classes, "elephant trace tracking" scientific research, and rainforest hiking experiences. It organic combination ecological protection, biodiversity conservation, and the inheritance of ethnic culture, allowing participants to practice green concepts and spread ecological responsibilities through immersive experiences.

（厦航供图）

(Xiamen Airlines provided photo)

作为深耕绿色发展、积极践行ESG理念的航空企业，厦航始终将社会责任融入企业发展全局，坚持“公益项目开路、商业合作跟进”的创新模式，以公益行动带动当地特色旅游资源联动置换，推动企业社会责任与商业价值协同提升，让生态公益在市场化运作中实现长效可持续。此次行动既是厦航“绿色未来”生态守护行动的重要延伸，也是企业以航空优势赋能生态保护、助力乡村振兴的生动实践。未来，厦航将持续探索生态保护、文化传承、乡村振兴与市场化运营协同路径，带动更多旅客、合作伙伴共同参与到生态守护中。（编辑：许浩存 校对：李佳洹 审核：韩磊）

As an aviation enterprise that is deeply engaged in green development and actively practices the ESG concepts, Xiamen Airlines has always integrated social responsibility into the overall development of the enterprise. It adheres to an innovative model of "taking the lead with public welfare projects and following up with business cooperation", driving the linkage and exchange of local characteristic tourism resources through public welfare actions, and promoting the coordinated improvement of corporate social responsibility and commercial value. Enable ecological public welfare to achieve long-term sustainability through market-oriented operations. This operation is not only an important extension of Xiamen Airlines' "Green Future" ecological protection action, but also a vivid practice of the enterprise leveraging its aviation advantages to empower ecological conservation and support rural revitalization. In the future, Xiamen Airlines will continue to explore the coordinated path of ecological protection, cultural inheritance, rural revitalization and market-oriented operation, and encourage more passengers and partners to jointly participate in ecological protection. (Edited by Xu Haochen, Proofread by Li Jiahuan, Reviewed by Han Lei