中国东航线上布展2025服贸会，展现航空服务创新成果

Eastern Airlines Launches Online Exhibition at 2025 CIFTIS, Showcasing Innovations in Aviation Services

《中国民航报》、中国民航网 记者钱擘 报道：9月10日至14日，以“数智领航，服贸焕新”为主题的2025年中国国际服务贸易交易会在北京举办。作为连续5年开设服贸会线上展台的企业，中国东航此次进一步强化数字化产品赋能力度，精心搭建线上展台，全方位呈现东航促进国际交流、提升出行体验的创新成果，为服务国家高水平对外开放贡献航空力量。

Reported by Qian Pan, correspondents from China Civil Aviation News and CAAC News: From September 10th to 14th, the 2025 China International Fair for Trade in Services (CIFTIS), under the theme "Digital Intelligence Leads the Way, Services Trade Rejuvenated," was held in Beijing. As an enterprise that has participated with an online booth at CIFTIS for five consecutive years, China Eastern Airlines further enhanced its empowerment through digital products this year. The airline meticulously built an online booth to comprehensively present its innovative achievements in promoting international exchange and enhancing the travel experience, contributing aviation strength to serving the nation's high-level opening up.

（东航供图）

(Photo provided by China Eastern Airlines)

作为全球服务贸易领域规模最大、影响力最广的综合性展会，服贸会为国内外企业搭建了对接全球资源、共享市场机遇的高端平台，为世界经济发展和全球服务贸易注入活力。中国东航积极投入线上展台的搭建工作，精心设计线上展台布局，设置了“公司简介”“形象广告”“宣传片展映”“产品与服务”等多个模块，以全面且富有创意的展示，在服贸会这个开放合作平台上，展现东航企业形象和多元化服务产品。

As the world's largest and most influential comprehensive exhibition in the global services trade sector, CIFTIS provides a high-end platform for domestic and international enterprises to connect with global resources and share market opportunities, injecting vitality into world economic development and global trade in services. China Eastern Airlines actively engaged in setting up its online booth, carefully designing its layout with multiple modules such as "Company Profile," "Image Advertising," "Promotional Video Screenings," and "Products & Services." Through a comprehensive and creative display on the open and cooperative platform of CIFTIS, the airline showcased its corporate image and diverse service products.

近年来，东航秉持“四精”服务，精心设计服务细节与产品功能，精准分析旅客需求提供个性化服务，精致呈现服务品质，精细管理流程打造顺畅体验。围绕此次参展的产品与服务展示，东航充分依托丰富的服务产品线，精选多项兼具代表性、创新性的项目进行线上推广，其中包括“新开航线”“宠物进客舱”“东航商城”“东航钱包”“酒店频道”“长三角及周边接驳航线”“空中Wi-Fi”以及“空中快线Wi-Fi礼遇”等亮点项目，展示的服务产品覆盖航空出行的多个维度，致力于为旅客提供全方位、一站式的高品质航空服务体验。

In recent years, China Eastern has adhered to its "Four Exquisites" service philosophy: meticulously designing service details and product functions, precisely analyzing passenger needs to provide personalized services, exquisitely presenting service quality, and finely managing processes to create a smooth experience. Centered around the products and services displayed at this exhibition, China Eastern fully leveraged its rich service product lines, selecting a number of representative and innovative projects for online promotion. These highlights included "New Routes," "Pets in the Cabin," "China Eastern Mall," "China Eastern Wallet," "Hotel Channel," "Yangtze River Delta and Surrounding Connecting Routes," "In-flight Wi-Fi," and "Air Express Wi-Fi Benefits." The showcased service products cover multiple dimensions of air travel, dedicated to providing passengers with a comprehensive, one-stop, high-quality aviation service experience.

东航正持续利用服贸会平台的优势，通过在服贸会线上平台的积极互动，进一步加强国际交流，把握新机遇、拓展新市场。（编辑：许浩存 校对：李佳洹 审核：韩磊）

China Eastern Airlines continues to utilize the advantages of the CIFTIS platform. Through active interaction on the CIFTIS online platform, the airline aims to further strengthen international exchange, seize new opportunities, and expand into new markets. (Edited by Xu Haocun; Proofread by Li Jiaheng; Reviewed by Han Lei)