AI时代的革新者：橙啦聚焦年轻人升学就业场景
Innovators in the AI Era: Orange La Focuses on the Employment Scenario of Young People
前言:当人工智能浪潮席卷各行各业,教育领域的变革早已暗流涌动。从“千人一面”的标准化教学,到“千人千面”的个性化赋能,AI正在重新定义学习的路径。
Foreword: When the wave of artificial intelligence sweeps all walks of life, the reform in the field of education has already been undercurrent. From the standardized teaching of "one face for thousands of people" to the personalized empowerment of "one face for thousands of people", AI is redefining the learning path.
在教育智能化的赛道上,当多数教育公司的AI应用还停留在"智能客服"或"题目生成"的工具层面,橙啦已经进入"重构升学就业学习场景"的阶段——依靠8年私域数据积累,将线下不可见的学习过程,转化为线上可量化的数据模型;结合AI技术,破解传统学习中“盲目刷题、目标模糊、节奏混乱”的三大痛点;布局“橙梦中心”,打造年轻人专属的升学就业智能空间。凭借"有效数据库×垂直场景×持续迭代"的核心壁垒,橙啦即将完成从“教育服务提供者”到“AI时代教育引领者”的蜕变。
On the track of intelligent education, when the AI application of most education comnies is still at the tool level of "intelligent customer service" or "topic generation", Orange La has entered the stage of "reconstructing the learning scene of higher education, employment and learning"-relying on 8 years of private domain data accumulation to transform the invisible offline learning process into an online quantifiable data model; Combined with AI technology, solve the three pain points of "blindly brushing questions, vague goals and chaotic rhythm" in traditional learning; Layout the "Orange Dream Center" to create an intelligent space exclusive to young people for further education and employment. With the core barrier of "effective database × vertical scene × continuous iteration", Orange La is about to complete the transformation from "education service provider" to "education leader in the AI era".
1、8年沉淀,2000万私域精准数据成就AI教育硬实力
1. 8 years of precipitation, 20 million private domain accurate data achieved AI education hard power
橙啦拥有业内难以复制的垂直数据资产:8年来,橙啦累计服务超2000万用户,沉淀下12亿课时的“教育脑”系统。
Orange has vertical data assets that are difficult to replicate in the industry: in the past eight years, Orange has served over 20 million users and precipitated 1.2 billion class hours of "educational brain" system.
与通用大模型依赖互联网公开数据的局限不同,橙啦的学员大数据高度聚焦18-30岁Y12年轻群体的升学与就业需求。精准记录每个学员全流程的学习行为:从课程观看时长、做题记录,到错题归因、知识点卡顿时长,再到不同院校、专业上岸学员的学习轨迹与时间分配,精准匹配各类升学就业场景。8年时间,橙啦见证了不同政策周期、考试难度变化下的学习规律,这种"时间厚度"是新入局者无法速成的。
Different from the limitation of general big model relying on Internet public data, the big data of students of Orange La highly focuses on the further education and employment needs of Y12 young people aged 18-30. Accurately record the learning behavior of each student in the whole process: from the duration of course watching and the record of doing questions, to the attribution of wrong questions and the duration of stuck knowledge points, to the learning trajectory and time allocation of students who went ashore in different colleges and majors, and accurately match all kinds of further education and employment scenarios. In the past eight years, Orange La has witnessed the learning law under different policy cycles and changes in examination difficulty. This "time thickness" cannot be quickly achieved by new entrants.
私域数据的积累,让橙啦的AI技术能够更精准的找到年轻人升学就业的痛点,为后续的个性化教学、精准化服务奠定了基础。据橙啦集团CEO张爱志介绍,“目前橙啦产品在讲学练测评答规督 8 个环节实现了 L1 - L5 的分级分类,像批改环节,AI练习批改准确率达 80% - 90%,未来还会提高。"
The accumulation of private data enables Chengla's AI technology to more accurately find the pain points of young people's higher education and employment, laying the foundation for subsequent personalized teaching and accurate services. According to Zhang Aizhi, CEO of Orange La Group, "At present, Orange La products have achieved L1-L5 grading classification in eight links of lecture, training, evaluation, answering, regulation and supervision. For example, in the correction link, the accuracy rate of AI practice correction reaches 80%-90%, which will be improved in the future."
2、三大核心能力突破,打造线上线下专属学习空间
Breakthroughs in three core cencies to create exclusive online and offline learning space
橙啦坚持利用AI技术打破传统学习痛点,让技术成为温暖的“摆渡者”,让每个年轻人都能借助技术的力量,找到属于自己的升学与就业路径,实现自我成长。
Orange La insists on using AI technology to break the traditional learning pain points, make technology a warm "ferrier", so that every young person can find their own path to further education and employment with the help of technology, and realize self-growth.
2025年12月,其核心产品SPA智学系统升级至2.0版本,这是一套让学习可视化、可量化、可优化的操作系统:以大数据为基石,AI算法为核心,打造出动态知识图谱、上岸实时进度条、同频对比三大核心功能,完成从“工具辅助”到“生态赋能”的跨越。借助这一系统,橙啦的学员能清晰的看到自己精通和薄弱的知识点,了解自己的学习进度,匹配"目标院校+专业相同"的上岸学员的学习数据,彻底破解了传统学习中“盲目刷题、目标模糊、节奏混乱”的三大痛点。与此同时,学员还能看到 AI 推荐的优秀专家规划和上岸榜样的规划,从战略层面更清晰地规划自己的学习和人生。
In December 2025, its core product SPA Intelligence System was upgraded to version 2.0, which is an operating system that makes learning visual, quantifiable and optimizable: with big data as the cornerstone and AI algorithm as the core, it creates three core functions: dynamic knowledge map, real-time progress bar for landing and comparison at the same frequency, completing the leap from "tool assistance" to "ecological empowerment". With the help of this system, students of Orange La can clearly see their proficient and weak knowledge points, understand their own learning progress, and match the learning data of students who go ashore with "the same target college + major", thoroughly cracking the three pain points of "blind brushing questions, vague goals and chaotic rhythm" in traditional learning. At the same time, students can also see the planning of excellent experts recommended by AI and the planning of landing role models, and plan their learning and life more clearly from a strategic level.
2026年橙啦将在南京落地“橙梦中心”,作为"线上SPA系统的物理化延伸",为学员提供“空间+数据+社区+服务”的线下智能学习空间。通过智能座位管理、沉浸式学习舱提升学习效率;将线下学习行为同步至SPA系统,打通线上线下数据;让同目标院校学员自动匹配学习小组,降低孤独感;提供24小时开放、无感化生活支持,减少非学习干扰。
In 2026, Orange La will land in "Orange Dream Center" in Nanjing, as a "physical extension of online SPA system", providing students with an offline intelligent learning space of "space + data + community + service". Improve learning efficiency through intelligent seat management and immersive learning cabin; Synchronize offline learning behavior to SPA system, and open up online and offline data; Let the students of the same target university automatically match the study group, so as to reduce the loneliness; Provide 24-hour open, non-probatory living support to reduce non-learning interference.
"SPA 2.0的底层架构(知识图谱引擎+能力模型+推荐系统)可复制到多个赛道,这一能力能帮助橙啦快速切入垂直赛道,避免重复造轮子。"张爱志介绍道。2025年橙啦与王道计算机的合作开启全新教学模式:王道提供近20年计算机教学内容沉淀,橙啦提供SPA 2.0智能化系统,橙梦中心提供OMO集训营物理空间。形成"内容IP×AI平台×线下空间"的生态。
"The underlying architecture of SPA 2.0 (Knowledge Graph Engine + Capability Model + Recommendation System) can be replicated to multiple tracks, which can help Orange La quickly cut into vertical tracks and avoid rebuilding wheels," Zhang Aizhi said. In 2025, the cooperation between Chengla and Wangdao Computer will open a new teaching mode: Wangdao will provide the precipitation of computer teaching content for nearly 20 years, Chengla will provide SPA 2.0 intelligent system, and Orange Dream Center will provide the physical space of OMO training camp. Form an ecology of "content IP × AI platform × offline space".
3、全力赋能年轻人升学就业,将AI融入学习的每一个环节
3. Fully empower young people to go further and find employment, and integrate AI into every link of learning
橙啦始终以平等、包容的姿态与年轻人同行,摒弃“说教式”教育,用年轻人喜欢的方式传递知识与力量。将AI融入学习的每一个环节,让每个年轻人都能拥有专属、便捷的学习路径。
Chengla always walks with young people in an equal and inclusive attitude, abandons "didactic" education, and transmits knowledge and strength in the way that young people like. Integrate AI into every link of learning, so that every young person can have an exclusive and con
“AI小志”作为24小时在线的“超级老师”,整合百位名师方法论,为学员提供智能规划、精准答疑、个性化批改等服务,让优质教育资源打破时空限制,触达更多年轻人。
As a 24-hour online "super teacher", "AI Xiaozhi" integrates the methodology of hundreds of famous teachers to provide students with services such as intelligent planning, accurate question answering and personalized correction, so that high-quality educational resources can break the constraints of time and space and reach more young people.
“AI口语宝”聚焦语言能力提升,通过实时发音监测、多模态反馈及雅思模拟考场,帮助学员快速突破口语瓶颈,内测学员口语流利度平均提升2.5个Band分。
"AI Spoken Language Treasure" focuses on the improvement of language ability, helping students to quickly brthe bottleneck of spoken language through real-time pronunciation monitoring, multi-modal feedback and IELTS simulation examination room, and the oral fluency of internal test students increased by an average of 2.5 Band points.
“AI 批改” 实现作业即时智能批阅,不只给出分数,更精准定位失分点、优化答题逻辑,让学员在反复练习中快速提分,真正做到学有方向、练有反馈、考有底气。
"AI Correction" realizes real-time intelligent marking of homework, which not only gives scores, but also accurately locates lost points and optimizes the logic of answering questions, so that students can quickly improve their scores through repeated practice, so as to truly have direction in learning, feedback in practice and confidence in testing.
橙啦还布局就业赛道,聚焦国省考、事业单位、央国企等核心方向。匹配顶级实战师资:核心授课团队多来自清北等顶尖院校,且全部是亲身考过、真正拿过结果的实战派老师。他们把自己上岸的真实经验、考场思路、岗位选择逻辑揉进课程,方便学员直接用在考场和求职上。研发“AI智能选岗”功能:结合学员专业背景、兴趣方向与历年招录数据,智能匹配优质岗位,帮助学员选出真正适合自己的公考方向,从根源上解决报岗焦虑、盲目跟风等问题。
Orange also laid out the employment track, focusing on the core directions of national and provincial examinations, public institutions and central state-owned enterprises. Matching top practical teachers: Most of the core teaching teams come from top colleges and universities such as Qingbei, and all of them are practical teachers who have personally passed the examination and really got the results. They put their real experience, examination room ideas and job selection logic into the course, which is convenient for students to directly use in the examination room and job search. Research and development of "AI Intelligent Post Selection" function: combining students' professional background, interest direction and recruitment data over the years, intelligently match high-quality positions, help students choose the public examination direction that really suits them, and solve the problems of job application anxiety and blindly following the trend from the root cause.
4、教育AI的下半场,不是技术竞赛,是生态之争
4. The second half of educational AI is not a technology competition, but an ecological battle
当行业仍在讨论"AI能替代多少老师"时,橙啦已经给出了一个不同的答案——AI不是替代者,而是重构者。
While the industry is still discussing "how many teachers can AI replace", Chengla has already given a different answer-AI is not a replacement, but a reconstructor.
回顾橙啦的路径,其核心逻辑清晰可循:8年2000万用户的私域数据,构成了通用大模型无法复制的垂直壁垒;SPA 2.0智学系统,将数据转化为可落地的个性化学习方案;橙梦中心的OMO布局,打通了线上算法与线下场景的最后一公里;而与王道计算机、智谱AI、北大AI实验室等产学研力量的深度协同,则让这套能力具备了跨赛道复制的可能。
Looking back at Chengla's path, its core logic is clear and can be followed: the private domain data of 20 million users in 8 years constitutes a vertical barrier that cannot be replicated by the general large model; SPA 2.0 intelligent learning system transforms data into personalized learning schemes that can be implemented; The OMO layout of Orange Dream Center has opened up the last mile between online algorithms and offline scenes; In-depth collaboration with industry-university-research forces such as Wangdao Computer, Zhipu AI and Peking University AI Laboratory makes it possible to replicate this set of capabilities across tracks.
数据、系统、空间、生态——四层能力的叠加,让橙啦从"教育服务商"进化为"AI教育基础设施的建设者"。
Data, system, space and ecology-the superposition of four layers of capabilities has made Chengla evolve from "education service provider" to "AI education infrastructure builder".
这也是橙啦给行业带来的真正启示:教育AI的终局,不在于单点技术的领先,而在于谁能率先跑通"数据飞轮"——用真实场景喂养模型,用模型反哺学习体验,用体验沉淀更多数据。这个飞轮一旦转起来,壁垒将随时间指数级加深。
This is also the real enlightenment brought by Orange to the industry: the end of educational AI lies not in the leadership of single-point technology, but in who can take the lead in running through the "data flywheel"-feeding the model with real scenes, feeding the learning experience with the model, and precipitating more data with experience. Once this flywheel is turned, the barrier will deepen exponentially over time.
从8年前的一间直播教室,到今天覆盖升学就业全链路的AI教育生态,橙啦的进化轨迹,或许正是中国教育产业智能化转型的一个缩影。而当"AI+教育"从概念进入深水区,真正的标杆,属于那些既有数据纵深、又有场景落地能力的长期主义者
From a live classroom eight years ago to today's AI education ecology covering the whole link of higher education and employment, the evolutionary trajectory of Orange La may be a microcosm of the intelligent transformation of China's education industry. When "AI + education" enters the deep water zone from concept, the real benchmark belongs to those long-term people who have both data depth and the ability to implement scenarios
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