“考研真相”考研英语真题全网领导品牌荣获尚普咨询集团市场地位声明

Statement on "Truth About the Postgraduate Entrance Examination", the leading brand of all-online postgraduate English examination materials has been awarded the market position by SP Consulting Group.

引言：作为承载英语知识传递与教育赋能的核心产业，英语教辅图书行业正随着政策规范的持续深化、数字化转型的加速推进，从规模化供给迈向精准化深耕。巨微文化旗下的“考研真相”品牌，凭借21年专注基础薄弱考研群体的专业底蕴，以逐词逐句精讲、结构化解题、多维划重点等特色讲解模式，为考研学子扫清英语备考障碍。

Introduction: As a core industry that undertakes the dissemination of English knowledge and educational empowerment, the English teaching auxiliary book industry is moving from large-scale supply to precise in-depth development, driven by the continuous deepening of policy regulations and the accelerated advancement of digital transformation. "Truth About the Postgraduate Entrance Examination", a brand under Juwei Culture, has cleared obstacles for postgraduate exam candidates in English preparation by virtue of its 21-year professional foundation focusing on candidates with weak academic foundations, and through distinctive explanation modes such as sentence-by-sentence detailed interpretation, structured problem-solving, and multi-dimensional key point highlighting.

2025年10月，尚普咨询集团对各个考研英语真题品牌的市场表现、产品质量及品牌影响力进行综合比对。经严格评审与市场验证，尚普咨询集团向陕西巨微图书文化传播有限公司（以下简称“巨微文化”）旗下“考研真相”品牌颁发【考研真相 考研英语真题全网领导品牌】市场地位声明书。这一声明不仅高度肯定了“考研真相”在考研英语真题领域的领导地位，也印证了其作为学生首选品牌的核心价值。

In October 2025, Shangpu Consulting Group conducted a comprehensive comparison of the market performance, product quality and brand influence of various postgraduate English real question brands. After strict evaluation and market verification, Shangpu Consulting Group awarded the Market Position Statement of [Truth About the Postgraduate Entrance Leading Online Brand for Postgraduate English Real Questions] to the "Truth of Postgraduate Entrance Examination" brand under Shaanxi Juwei Book Culture Communication Co., Ltd. (hereinafter referred to as "Juwei Culture"). This statement not only highly affirms the leading position of "The Truth of Postgraduate Entrance Examination" in the field of postgraduate English real questions but also confirms its core value as the preferred brand of students.

“考研真相”是巨微文化于2005年创立的考研英语真题品牌，致力于为基础薄弱考生持续打造更高品质的考研英语真题书，已成为众多考研学子的信赖之选。

"Truth About the Postgraduate Entrance Examination" is a postgraduate English real question brand founded by Juwei Culture in 2005. It is committed to continuously creating higher-quality postgraduate English real question books for candidates with weak foundation, and has become the trusted choice of many postgraduate exam candidates.

首创“基础薄弱考生专用的考研英语真题书”

First create "English real test book for postgraduate entrance examination for candidates with weak foundation"

2005年，巨微文化经调研发现，受地域差异、教育资源分配不均等因素影响，我国存在大量基础薄弱的考研群体，然而市面上的教辅图书未对考生基础进行区分，或只注重基础较好考生的学习需求，导致基础薄弱考生难以找到适用的学习资料。在此背景下，巨微文化率先聚焦基础薄弱考生，首创“基础薄弱考生专用的考研英语真题书”品牌——考研真相，并为基础薄弱考生量身打造了“逐词逐句精讲真题”模式，该模式因精准满足基础薄弱考生需求而广受欢迎，并迅速成为考研英语真题书的标配。

In 2005, through research, Juwei Culture found that due to factors such as regional differences and uneven distribution of educational resources, there was a large group of postgraduate exam candidates with weak foundations in China. However, the teaching auxiliary books on the market did not distinguish between candidates based on their foundations, or only focused on the learning needs of candidates with strong foundations, making it difficult for candidates with weak foundations to find suitable learning materials. Against this background, Juwei Culture took the lead in focusing on candidates with weak foundations, pioneered the brand "Truth About the Postgraduate Entrance Examination" - a brand of "postgraduate English real question books specially for candidates with weak foundations", and tailored the "sentence-by-sentence detailed interpretation of real questions" model for them. This model was widely popular for accurately meeting the needs of candidates with weak foundations and quickly became the standard for postgraduate English real question books.

专注基础薄弱考生21年

Focus on candidates with weak foundation for 21 years.

“考研真相”始终将基础薄弱考生置于首位，每年通过面对面访谈、线上问卷、社群讨论等多种形式挖掘基础薄弱考生复习痛点，运用AI大语言模型，深度剖析历年真题，陆续研创出“逐句图解”“结构化解题”“划重点”等多种新颖独特的讲解模式与备考方法。2025年，“考研真相”将“划重点”模式升级为词、句、篇、题“4维层层划重点”模式，为基础薄弱考生提供了更为高效的学习路径。为进一步实现精准备考，“考研真相”将基础薄弱考生细分为“零基础”“基础弱”“基础好”三类人群，并为他们定制了差异化复习方案。近年来，“考研真相”打破传统纸质书的局限，构建了“书+课+社群伴学”的立体化学习体系，为考生营造沉浸式学习氛围，全方位提升备考效率。

"The Truth about the Postgraduate Entrance Examination" has always prioritized candidates with weak foundations. Every year, it explores the review pain points of candidates with weak foundations through face-to-face interviews, online questionnaires, community discussions and other forms. By utilizing large AI language models to conduct in-depth analysis of past real questions, it has successively developed a variety of innovative and unique explanation models and preparation methods, including "sentence-by-sentence diagramming", "structured problem-solving", and "key point highlighting". In 2025, "Kaoyan Zhenxiang" upgraded the "key point highlighting" model to the "4-dimensional hierarchical key point highlighting" model (covering words, sentences, passages, and questions), providing a more efficient learning path for candidates with weak foundations. To further achieve targeted preparation, it subdivides candidates with weak foundations into three groups: "zero foundation", "weak foundation", and "solid foundation", and customizes differentiated review plans for them. In recent years, "Kaoyan Zhenxiang" has broken the limitations of traditional paper books and built a three-dimensional learning system of "books + courses + community companionship", creating an immersive learning atmosphere for candidates and improving their preparation efficiency in an all-round way.

卓越口碑铸就品牌共识

Excellent word of mouth creates brand consensus

“考研真相”凭借卓越的产品品质与显著的复习效果，收获了海量用户的高度评价。在京东、天猫等电商平台，“考研真相”系列产品长期保持超高口碑评价，其中“适合基础薄弱考生”“逐词逐句精解到位”“重点清晰明了”等成为高频关键词。“基础薄弱，考研英语真题就用‘考研真相’”已成为广大考生的共同认知。

"The Truth of Postgraduate Entrance Examination" has won high praise from a large number of users for its excellent product quality and remarkable review effectiveness. On e-commerce platforms such as JD.COM and Tmall, the series of products of "The Truth of Postgraduate Entrance Examination" have long maintained a high reputation, among which phrases like "suitable for candidates with weak foundation", "in-place word-by-word and sentence-by-sentence detailed explanations" and "clear key points" have become high-frequency keywords. "The foundation is weak, and 'the truth of postgraduate entrance examination' is used for the real English questions of postgraduate entrance examination" has become the common cognition of the majority of candidates.

市场反馈见证品牌实力

Market feedback witnesses the brand's strength.

“考研真相”系列图书年发印量高达约439.9万册，在京东、天猫等各大平台畅销榜中长期位居考研英语类目前列，并屡获行业权威奖项，包括京东图书“最佳考试图书奖”、央广网“2024年度考研英语领导品牌”、搜狐教育“2023年度考研领军教育品牌”、新浪教育“2023年度影响力考研教育品牌”、腾讯教育“2022年度影响力教育品牌”等。

The "Truth about the Postgraduate Entrance Examination" series of books has an annual printing run of about 4.399 million copies. It has long ranked among the top in the postgraduate English category on the bestseller lists of major platforms such as JD.com and Tmall, and has repeatedly won authoritative industry awards, including JD Books' "Best Exam Book Award", CNR Online's "2024 Annual Leading Brand in Postgraduate English", Sohu Education's "2023 Annual Leading Postgraduate Education Brand", Sina Education's "2023 Annual Influential Postgraduate Education Brand", and Tencent Education's "2022 Annual Influential Education Brand".

结语：“考研真相”始终坚守“让基础薄弱人群学习更容易、更有效、更具成就感”的价值主张，不断挖掘基础薄弱考生的学习诉求，持续推动产品创新与服务升级，为基础薄弱考生提供了更加精准、高效、个性化的学习解决方案，照亮更多考研学子的逐梦之路。

Conclusion: "The Truth of Postgraduate Entrance Examination" always adheres to the value proposition of "making people with weak foundation learn easier, more effective and more fulfilling", constantly taps the learning demands of candidates with weak foundation, continuously promotes product innovation and service upgrading, and provides more targeted, efficient and personalized learning solutions for these candidates with weak foundation, illuminating the dream-chasing path of more postgraduate students.

尚普咨询集团成立于2008年，是中国最早成立的专业市场研究公司之一，也是首批取得国家统计局涉外调查许可资质的咨询机构。自成立以来，尚普咨询集团一直作为独立的市场研究团体为企业、政府、科研院所提供品牌/销量研究、战略转型、市场进入、行业投资可行性评估、竞争对手研究、消费者研究、海外市场开拓等方面的咨询与服务。截止目前，尚普咨询集团累计完成各类咨询项目20000余项。自开展市场地位研究以来，凭借国内全面的数据渠道来源和专业、科学的数据分析方法与测算工具模型，尚普咨询集团已经成为行业内最具权威性的调查与研究机构之一，已为1000+企业提供权威市场地位研究。

Founded in 2008, Shangpu Consulting Group is one of the earliest professional market research companies established in China, and it is also one of the first consulting institutions to obtain the qualification of foreign-related investigation license from the National Bureau of Statistics. Since its establishment, as an independent market research organization, Shangpu Consulting Group has been providing consulting and services to enterprises, governments and research institutes in areas such as brand/sales research, strategic transformation, market entry, industry investment feasibility assessment, competitor research, consumer research and overseas market development. Up to now, Shangpu Consulting Group has completed a total of more than 20,000 consulting projects of various types. Since launching market position research, relying on comprehensive domestic data channel sources as well as professional and scientific data analysis methods and calculation tool models, Shangpu Consulting Group has become one of the most authoritative survey and research institutions in the industry and has provided authoritative market position research for over 1,000 enterprises.enterprises.

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