打造姑苏区智慧农贸新标杆富强·壹号菜市开业

Establishing a new benchmark for smart agricultural trade in Gusu District: Fuqiang·No.1 Vegetable Market opens

“老烟火”新生机智慧菜场惠民生。2025年11月11日，位于苏州市姑苏区白洋湾街道的富强·壹号菜市举行开业典礼。相关领导、相关部门负责人、中逸集团代表、商户代表及社区居民共同见证“家门口的美好”，标志着富强农贸疏导点经历业态升级后正式以智慧化、品牌化的新面貌服务市民。

"Old Fireworks" Reborn with New Vitality: Smart Market Benefits the People. On November 11, 2025, the Fuqiang No.1 Vegetable Market, located in Baiyangwan Street, Gusu District, Suzhou Province, held its opening ceremony. Relevant leaders, department heads, representatives from Zhongyi Group, merchants, and community residents jointly witnessed the 'beauty at your doorstep,' marking the official launch of the Fuqiang agricultural trade outlet in a new smart and branded format to serve the public after its business model upgrade.

富强·壹号菜市前身富强农贸疏导点，承载着老苏州的集体回忆。王氏林记、老山塘汤圆、长青糕团等老店，凭借熨帖的美味和质朴的烟火气成为无数居民的日常打卡项。然而，传统菜场在区域划分模糊、摊位拥挤、设施老化、停车不便等问题上的弱点日益凸显。

Fuqiang No.1 Market, formerly the Fuqiang Agricultural Trade Guidance Point, carries the collective memories of old Suzhou. Long-established shops like Wang's Linji, Lao Shantang Tangyuan, and Changqing Pastry have become daily must-visit spots for countless residents thanks to their heartwarming flavors and authentic local atmosphere. However, traditional markets are increasingly showing their weaknesses, such as unclear zoning, crowded stalls, aging facilities, and inconvenient parking.

焕新后的菜市创新融合“公园+菜场”理念，与白洋湾儿童友好公园无缝衔接，营造出“在公园中购物，在烟火中休闲”的独特体验。同时，全面植入智慧农贸系统，实现大数据管理、智能溯源、电子支付等功能，打造更透明、高效、安心的消费环境。

The renovated market innovatively integrates the concept of 'park-market' and connects seamlessly with Baiyangwan Children's Friendly Park, creating a unique experience of 'shopping in the park, relaxing amidst the bustling atmosphere.' At the same time, a smart agricultural trading system is fully implemented, enabling big data management, intelligent traceability, and electronic payment, creating a more transparent, efficient, and secure consumption environment.

正式开业的富强·壹号菜市，其中一、二楼为菜市场，总建筑面积5389平。拥有科学的人车分流、5部电梯与地下车库配置，还配套了智能化系统，让“价公示、可追溯、连成网”成为现实。在保留原有近200个全品类摊位与100%原商户回迁的基础上，创新引入“网红引流+老字号守正”的商业生态。同时，考虑到“一老一小”及特殊群体需求，保留并优化无障碍通道、独立母婴室、公益义诊等暖心服务，在市场二层打造“居民聚会厅”，逐渐配备便民血压计、免费直饮水等公益设施，雨伞出借、手机充电等服务同时配备，“全龄友好”的15分钟生活圈，构建起充满人文关怀、民生为本的社区共享空间。

The officially opened Fuqiang No.1 Market features a vegetable market on the first and second floors, with a total construction area of 5,389 square meters. It is equipped with a scientific system for separating people and vehicles, five elevators, an underground parking equipment, and an intelligent system that makes “price transparency, traceability, and connectivity” a reality. While retaining nearly 200 original full-category stalls and ensuring 100% of original merchants return, it innovatively introduces a business ecosystem that combines “popular internet influencers driving traffic and traditional brands maintaining integrity.” At the same time, considering the needs of the elderly, children, and special groups, it preserves and optimizes barrier-free access, independent mother-and-baby rooms, and charitable medical consultations, among other thoughtful services. The second floor of the market features a “residents’ gathering hall,” gradually equipped with public facilities such as convenient blood pressure monitors and free drinking water, as well as services like umbrella lending and phone charging. This 15-minute all-age-friendly living circle creates a community shared space filled with humanistic care and a focus on people’s livelihood.

在前期的试运营过程中，菜市日均客流量稳定在1.65万人次以上，已成为片区公认的人气集聚地。菜市运营方中逸集团定期举办的惠民促销活动，稳步践行了“保供稳价、惠及民生”的运营宗旨。

During the initial trial operation period, the daily passenger flow at the vegetable market remained stable at over 16,500 people, making it a recognized popular gathering spot in the area. The market operator, Zhongyi Group, regularly holds promotional activities for the benefit of the public, steadily practicing the operational principle of "ensuring supply and stabilizing prices to benefit people's livelihood."

据悉，苏州姑苏区正逐步实现农贸市场的标准化、规范化和特色化，不断推动区域民生服务升级、优化“一刻钟便民生活圈”辐射半径，构建优质“菜篮子”购物环境，将传统烟火气与智慧生活深度交融。

It is reported that Gusu District in Suzhou is gradually achieving standardization, regulation, and specialization in its agricultural markets, continuously promoting the upgrade of area public services, optimizing the reach of the '15-minute convenient living circle,' and creating a high-quality 'vegetable basket' shopping environment, deeply integrating traditional market atmosphere with smart living.

富强·壹号菜市的建成运营，是姑苏区深入贯彻落实“以人民为中心”发展思想的具体实践，也是推动城市更新、完善社区服务功能的重要举措。

The construction and operation of Fuqiang No. 1 Vegetable Market is a specific practice of Gusu District's thorough implementation of the 'people-centered' development philosophy, and it is also an important measure to promote urban upgrade and improve community service functions.

菜市场作为老百姓“家门口的菜篮子”，不仅关乎千家万户的日常生活，更肩负着提升居民生活品质、促进社区和谐的重要使命。富强·壹号菜市不仅是传统市井温情与现代智慧生活的完美融合，更是每一位居民身边值得信赖的社区生活伙伴。它的开业，将为姑苏区乃至苏州市的农贸市场发展注入新活力，树立新标杆。（富强·壹号菜市供图）

As the 'vegetable basket at your doorstep' for ordinary people, the vegetable market not only concerns the daily life of thousands of households but also carries the important mission of improving residents' quality of life and promoting community harmony. Fuqiang No.1 Vegetable Market is not only a perfect blend of traditional neighborhood warmth and modern smart living, but also a trusted community life partner for every resident. Its opening will inject new vitality into the development of farmers' markets in Gusu District and even Suzhou, setting a new benchmark. (Photo provided by Fuqiang No.1 Vegetable Market)