Supercharge Your Global Content Delivery With Platform, People, Process, and Performance
借助平台、人员、流程和性能增强您的全球内容的交付
To build lasting relationships with international customers, global companies rely on disseminating culturally-relevant, multilingual content across channels for good reason — customers expect it.
为了与国际客户建立持久的关系，跨国公司依赖于跨渠道传播文化相关的多语言内容，这是有充分理由的户期望它。
Customers’ insatiable appetite for information and communication from brands across channels creates pressure for companies to meet this demand — often within the same or lower budgets. Fortunately, achieving these goals through successful global content creation at scale is within your reach. We distilled the key success factors for global content delivery into four essential elements: Platform, people, process, and performance.
客户对品牌跨渠道信息和沟通的贪得无厌的需求给公司带来了满足这种需求的压力——通常在相同或更低的预算范围内。幸运的是，我们通过成功的大规模全球内容创作来实现这些目标触手可及。我们将全球内容交付的关键成功因素提炼为四个基本要素：平台、人员、流程和绩效。
Read on to learn how Lionbridge leverages these essential elements to enable its customers to get faster content delivery, enhance customer satisfaction, and achieve cost savings.
请继续阅读，了解Lionbridge如何利用这些基本要素帮助客户更快地交付内容和提高客户满意度，节省成本。
Platform
平台
As an AI-first industry leader, Lionbridge leads the market by embracing automation by default while leveraging human expertise where it matters most to deliver innovative, scalable solutions that set the standard for global content creation.
作为人工智能优先的行业领导者，Lionbridge通过默认采用自动化来引领市场，同时在最重要的地方利用人类专业知识来提供创新、可扩展的解决方案，为全球内容创建设定标准。
Lionbridge Aurora AI™ is our next-generation, AI-first global content orchestrator, the beating heart of global content delivery, if you will.
狮桥Aurora A是我们下一代人工智能优先的全球内容编排器，如果你愿意的话，是全球内容交付十分重要的一部分。
It leverages AI to automate global content creation at scale while relying on Human-in-the-Loop (HITL) experts to design and control the process and review any exceptions. The use of AI enables faster delivery, enhances customer satisfaction, and lowers spend.
它利用人工智能来大规模自动化全球内容创建，同时依靠人在回路（HITL）专家来设计和控制流程并审查任何例外情况。人工智能的使用可以加快交付速度，提高客户满意度，并降低支出。
Aurora AI is built on Lionbridge’s legacy of pioneering industry firsts — constantly pushing the boundaries of what technology can achieve in global content creation. It’s different. Much more than a platform, here’s what Aurora AI does:
Aurora AI建立在Lionbridge开创行业第一的传统之上，不断突破技术在全球内容创作中的界限。不一样。Aurora AI不仅仅是一个平台，它的作用如下：
Manages assets
管理资产
Collects and extracts the metadata of content flowing through the system
收集和提取流经系统的内容的元数据
Sequences automations (enabled by metadata collection)
序列自动化（通过元数据收集启用）
Calls on AI services to process the content and assigns jobs to humans
调用人工智能服务来处理内容并将工作分配给人类
Aurora AI supports both our content creation offering, the Lionbridge Content Remix App, and our localization offering — each designed with an AI-first mindset, enabling global content delivery at unprecedented speed and scale. Our modular, best-of-breed solutions ensure we remain agile and future-proof in a rapidly changing industry.
Aurora AI支持我们的内容创作产品、Lionbridge Content Remix应用程序和我们的本地化产品，每一项产品都以人工智能优先的理念设计，以前所未有的速度和规模实现全球内容交付。模块化、同类最佳的解决方案确保我们在快速变化的行业中保持敏捷和面向未来。
Content Remix App offering — The Content Remix App supports the creation of content for all types of marketing and distribution channels: Websites, e-commerce and online marketing sites, social media platforms, eLearning and training materials, customer support channels, and newsletters. Based on input data, requirements, and specific instructions, the app’s content generator provides multilingual output within seconds, with options to finalize the content through an array of editing capabilities. Global from the start, it is structured for scale, reuse, and localization.
Content Remix应用程序产品–Content Remix应用程序支持为所有类型的营销和分销渠道创建内容：网站、电子商务和在线营销网站、社交媒体平台、电子学习和培训材料、客户支持渠道和时事通讯。根据输入数据、要求和特定说明，该应用程序的内容生成器可在几秒钟内提供多语言输出，并提供通过一系列编辑功能最终确定内容的选项。从一开始就是全局的，它是为扩展、重用和本地化而构建的。
Localization offering — Workflows are evolving due to the proliferation of AI. Instead of a linear process, content now drives the process for an orchestrated workflow. Aurora AI’s automated decision-making capability enables the engine to recognize the content and choose the appropriate action, including identifying where human support is needed. The composable system allows for flexibility, pulling in different tasks as needed, for instance, depending on whether we are working with Desktop Publishing or Excel files, and so on. Our AI-first solution eliminates delays caused by human-triggered steps, boosting throughput.
本地化产品——由于人工智能的普及，工作流程也在不断发展。内容现在不再是线性流程，而是驱动编排工作流的流程。Aurora AI的自动决策能力使引擎能够识别内容并选择适当的行动，包括识别哪里需要人工支持。可组合系统允许灵活性，根据需要引入不同的任务，例如，取决于我们是使用桌面出版还是Excel文件，等等。我们的人工智能优先解决方案消除了人为触发的步骤造成的延迟，提高了吞吐量。
Among its capabilities, Aurora AI enables Lionbridge customers to control for two critical success factors during global content generation:
在其功能中，Aurora AI使Lionbridge客户能够控制全球内容生成过程中有两个关键成功因素：
AI trustworthiness
人工智能可信度
Better content business outcomes
更好的内容业务成果
For details, jump to the performance section of this blog.
有关详细信息，请跳转到本博客的性能部分。
People
人们
At Lionbridge, quality global content begins and ends with people. While AI has been a transformative tool in increasing automation during content delivery, our AI-first mantra starts with human value — knowledge workers architecting innovative solutions and orchestrating AI as part of a global content operating system. We leverage their expertise to design flexible, scalable, and novel approaches. Simply put, human expertise remains an essential component for AI success.
在Lionbridge，优质的全球内容始于人，也止于人。虽然人工智能一直是提高内容交付自动化的变革工具，但我们的人工智能优先口号始于人类价值——知识工作者构建创新的解决方案，并将人工智能编排为全球内容操作系统的一部分。我们利用他们的专业知识来设计灵活、可扩展和新颖的方法。简而言之，人类的专业知识仍然是人工智能成功的重要组成部分。
Lionbridge’s extensive crowd consists of hyper-diverse, scalable teams of linguists and subject matter experts — matched precisely to your needs. We don’t just promise access to a crowd; we deliver top performers, screened and analyzed for quality through shared sourcing dashboards and ongoing performance analysis.
Lionbridge庞大的客户群由高度多样化、可扩展的语言学家和主题专家团队组成，完全符合您的需求。我们不只是承诺接触人群；我们提供表现最佳的员工，通过共享的采购仪表板和持续的绩效分析进行质量筛选和分析。
We understand that retaining top talent starts with engagement. We ensure that every expert receives tailored onboarding, training, and regular feedback. We prioritize community wellbeing, with dedicated wellness initiatives that support our talent, so they continue to come back — and deliver excellence.
我们明白留住顶尖人才始于敬业度。我们确保每位专家都能获得为他们量身定制的入职培训和定期反馈。我们优先考虑社区福祉，通过专门的健康计划来支持我们的人才，因此他们会继续回来，并提供卓越的服务。
Using capacity planning, ongoing analysis, and an emphasis on top performers, we build quality teams tailored to your language, content type, and business objectives.
利用容量规划、持续分析和对优秀员工的重视，我们根据您的语言、内容类型和业务目标建立了高质量的团队。
Automation is only effective when human experts control the process, including setting up assets and optimizing prompts for each LLM used. Our AI-augmented translation process allows for the customization of content outcomes and language/market-specific preferences, which are captured and applied by our linguistic prompt experts within our Aurora AI.
只有当人类专家控制过程时，自动化才是有效的，包括为所使用的每个大语言模型设置资产和优化提示。我们的人工智能增强翻译流程允许定制内容结果和特定于语言/市场的偏好，这些偏好由Aurora人工智能中的语言提示专家捕获和应用。
AI may reduce manual effort, but it can’t replace industry experience, expertise, and creative problem-solving. Lionbridge combines innovative technology with up-skilled, in-house professionals — giving you a true consultative partner to ensure outcomes align with your Key Performance Indicators (KPIs), not just a vendor.
人工智能可能会减少人工工作，但它不能取代行业经验、专业知识和创造性的问题解决。Lionbridge将创新技术与高技能的内部专业人员相结合，为您提供真正的咨询合作伙伴，确保结果符合您的关键绩效指标（KPI），而不仅仅是供应商。
Lionbridge’s people are at the foundation of your success. With in-house experts, a top-notch curated global community, and a commitment to quality, we deliver the right content, every time — no matter how complex or demanding your needs may be.
Lionbridge的员工是您成功的基础。凭借内部专家、一流的全球策划社区和对质量的承诺，我们每次都能提供正确的内容——无论您的需求有多复杂或苛刻。
Process
流程
Lionbridge has implemented a new, AI-first approach to the translation process, using automation by default and human input where it matters. This process enables the delivery of global content at scale.
Lionbridge在翻译过程中实施了一种全新的人工智能优先方法，默认情况下使用自动化，并在重要的地方使用人工输入。这一过程实现了大规模的全球内容交付。
Humans design the workflow and create customized prompts for LLMs for tailored solutions.
人类设计工作流程，并为大语言模型创建定制提示，以获得定制的解决方案。
Aurora AI orchestrates the workflow, including identifying the best MT engine for each content type.
Aurora AI协调工作流程，包括为每种内容类型确定最佳的MT引擎。
AI translation is the first step of the translation process, with the Neural Machine Translation (NMT) engine performing the initial translation.
AI翻译是翻译过程的第一步，神经机器翻译（NMT）引擎执行初始翻译。
LLMs post-edit the MT output and perform Quality Assurance (QA) tasks to improve overall quality. By selecting the best available LLM for post-editing, we avoid the need to train NMT engines. We also integrate assets. Learn how we customize LLMs to incorporate style guide rules.
大语言模型后期编辑MT输出并执行质量保证（QA）任务以提高整体质量。通过选择最佳可用大语言模型进行后期编辑，我们避免了训练NMT引擎的需要。我们也整合资产。了解我们如何定制大语言模型以融入风格指南规则。
Humans intervene when the LLM flags content for review. The extent of human review ranges from no review to full review, depending on the content profile.
当大语言模型标记内容进行审查时，人类会进行干预。人工审核的范围从不审核到完全审核不等，具体取决于内容配置文件。
Aurora AI's automation simplifies processes. Another way to cut complexity from global content delivery is by consolidating vendors. When companies partner with Lionbridge as their exclusive global content solutions provider, they can replace their existing Translation Management System (TMS) for multilingual content with our platform, fully managed by us. The result is streamlined localization and cost savings through increased efficiency.
Aurora AI的自动化简化了流程。降低全球内容交付复杂性的另一种方法是整合供应商。当公司与Lionbridge合作成为其独家全球内容解决方案提供商时，他们可以用我们完全由我们管理的平台取代现有的多语言内容翻译管理系统(TMS)。其结果是通过提高效率简化了本地化并节省了成本。
For an in-depth look at the benefits of vendor consolidation, read our whitepaper, 10 Reasons To Embrace a Vendor Consolidation Strategy.
要深入了解供应商整合的优势，请阅读我们的白皮书——采用供应商整合战略的10个理由。
Performance
表现
Still have a nagging feeling about trusting AI? How can you be confident in AI output? How do you know your content will perform in a way that achieves better business outcomes? We’ve created two unique frameworks to provide unparalleled transparency and address each of these concerns with the right blend of AI, automation, and human input.
仍然对信任AI有一种不靠谱的感觉？怎么能对AI输出有信心？您如何知道您的内容将以实现更好的业务成果的方式执行？我们创建了两个独特的框架来提供无与伦比的透明度，并通过人工智能、自动化和人工输入的正确组合来解决这些问题。
Confidence in AI output, which is necessary for global content delivery at scale, can be achieved through our TRUST framework. The underlying architecture ensures we use AI in a trustworthy manner and that the output is predictable.
对人工智能输出的信心是大规模全球内容交付所必需的，可以通过我们的信任框架来实现。底层架构确保我们以值得信赖的方式使用人工智能，并且输出是可预测的。
Our TRUST acronym comprises the following trust-related measures:
我们的TRUST缩写包括以下与信任相关的措施：
T, Transparent
T，透明
R, Reliable
R，可靠
U, Useful
U，有用
S, Scalable
S，可扩展
T, Timely
T、及时
When trying to reach new customers with multilingual content, customers often ask, “Am I spending the right amount of money? Am I engaging my audience appropriately? Is my content doing its job?”
当试图用多语言内容接触新客户时，客户经常会问：“我花的钱合适吗？我是否恰当地吸引了我的观众？我的内容是否发挥了作用？”
Lionbridge can help companies answer these once elusive questions with its REACH framework for content relevance. The REACH framework enables our customers to assess whether their content spending aligns with the Return on Investment (ROI).
Lionbridge可以通过其内容相关性REACH框架帮助公司回答这些曾经难以捉摸的问题。REACH框架使我们的客户能够评估他们的内容支出是否符合投资回报(ROI)。
Our REACH acronym comprises the following measures relating to business outcomes:
我们的REACH首字母缩略词包括以下与业务成果相关的指标：
R, ROI
R，国王
E, Engagement
E、承诺
A, Audience
A、观众
C, Control
C、对照
H, Human in the Loop
H，人在回路中
Learn more about the TRUST and REACH frameworks in our blog, Useful, Responsible AI Across the Global Content Lifecycle.
在我们的博客《全球内容生命周期中有用、负责任的人工智能》中了解更多关于信任和接触框架的信息。
250 languages supported
支持250种语言
Reduced human translation effort by up to 30 percent
人工翻译工作量减少多达30%
A combination of the most accurate MT engines for translation
最准确的机器翻译引擎组合
The best-performing LLM to evaluate language with no training needed, but customization is possible
无需培训即可评估语言的性能最佳的大语言模型，但可以进行定制
Automated post-editing to evaluate output and auto-correct identified errors
自动后期编辑以评估输出并自动更正已识别的错误
Why Trust Lionbridge?
为什么要信任Lionbridge？
Lionbridge is a pioneer in using AI to deliver global content. How so?
Lionbridge是使用人工智能交付全球内容的先驱。怎么会这样？
We are FIRST among Global Content Solutions Providers in:
我们是全球内容解决方案提供商中的领先者：
✓ Leading LLM token consumption
引领大语言模型代币消费
✓ Offering Automatic Post-Editing (APE)
提供自动后期编辑(APE)
✓ Customizing AI
定制人工智能
✓ Marketing multilingual AI-driven content creation
营销多语言人工智能驱动的内容创作
✓ Providing an AI-based platform for automation and scale
提供基于人工智能的自动化和规模化平台
Get in touch
取得联系
Lionbridge takes pride in delivering a unique, effective solution for each customer. Reach out today to discover how our offerings, with best-of-breed AI and varying service levels, can be aligned to meet your needs based on your content types. Get in touch and start benefiting from our pioneering approach to scalable content designed to help you achieve your business goals.
Lionbridge以为每位客户提供独特、有效的解决方案而自豪。立即联系，了解我们的产品如何根据您的内容类型，通过同类最佳的人工智能和不同的服务级别来满足您的需求。联系并开始受益于我们旨在帮助您实现业务目标的可扩展内容的开创性方法。
Fill out our contact form to start a conversation with us.
填写我们的联系表格，与我们开始交流。
We’re eager to understand your needs and share how our innovative capabilities can empower you to break barriers and expand your global reach. Ready to explore the possibilities? We can’t wait to help.
我们渴望了解您的需求，并分享我们的创新能力如何帮助您打破障碍并扩大您的全球影响力。准备好探索可能性了吗？我们迫不及待地想帮忙。
To find out how we process your personal information, consult our Privacy Policy.
要了解我们如何处理您的个人信息，请阅读我们的隐私政策。
