Syndication: The Emerging Model for Business in the Internet Era

企业联合组织：互联网时代新兴的商业模式

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Change your role. To reap the benefits of syndication, seek niches in syndication networks that maximize your connections with other companies and customers. These connections are always shifting, so be ready to change the roles that your company plays.

改变你的角色。要从联合组织获益，就要在联合推广网络中寻找利基市场，以最大限度地加强与其他公司和客户的联系。这些联系是不断变化的，所以要准备好调整公司所扮演的角色。

Sell your core capabilities. Today, core capabilities are assets to buy and sell, not secrets to protect. Syndicating those capabilities can turn former competitors into customers, rake in data about customer preferences, and reinforce your brand.

销售您的核心能力。今天，核心能力已经不再是需要保密的秘密，而是可以买卖的资产。将这些能力进行整合共享，能够将曾经的竞争对手转化为客户，收集有关客户偏好的数据，并强化你的品牌。