Disruptive Change: When Trying Harder Is Part of the Problem

颠覆性变革：当更加努力成为问题的一部分时

Post

张贴

Post

张贴

Share

分享

Annotate

注释

Save

节省

Get PDF

获取PDF

Buy Copies

购买副本

Print

打印

Separate the new venture from the core business. Free-standing ventures need autonomy to allocate resources to innovation and achieve higher market penetration.

将新业务与核心业务分开。独立业务需要自主权，以便能够将资源投入到创新活动中，并实现更高的市场渗透率。

Fund in stages. Control the flow of investment in the new venture.

分阶段进行投资。控制新企业投资的资金流向。

Cultivate outside perspectives. Staff the new unit’s leadership ranks with people who have experience outside the core organization. They’ll stay focused on the opportunity promised by the new venture—rather than the threat to the core business.

培养多元化的视角。在新部门的领导层中，应该配备具有核心组织之外有经验的人。这样他们就能专注于新业务所带来的机遇，而不是受到对核心业务构成威胁这一因素的影响。

Appoint an integrator. Integrators manage the tensions between the parent and the new venture, have high credibility in both organizations, maintain an active sense of threat in the parent, and protect the new organization.

任命一名集成商。集成商负责协调母公司和新企业之间的紧张关系，他们在两个组织中都拥有很高的威信，对母公司保持高度警惕，并保护新企业。

Modularize integration. Don’t strive too early for synergy between the parent and new business—let the technology improve first. Then—as you identify increasing opportunities to leverage resources between both businesses—retain the work processes unique to each entity. For example, the New York Times Company has used its on-line sales force in conjunction with its print sales force to assemble ad bundles for leading customers like Bloomingdale’s.

将整合工作模块化。不要过早地追求母公司和新业务之间的协同效应——先让技术改进。然后，当您发现利用两个业务之间资源的机会越来越多时——保留每个实体独有的工作流程。例如，纽约时报公司利用其在线销售团队和印刷销售团队合作，为像布鲁明戴尔这样的大客户打包广告。

Consider acquisitions. Acquiring an already successful company in the new market environment can stave off defensiveness in the parent organization. For example, Knight Ridder and the Tribune Company bought on-line recruitment sites Careerbuilder and Headhunter.net.

考虑进行收购。在新的市场环境下，收购一家已经在该领域取得成功的公司，能够避免母公司出现防御性反应。例如，里德公司和论坛报公司收购了在线招聘网站“职业建设者”和“猎头网”。