科技美育融合创新:vivo携手中国美院发布《科技美育探索报告》,共建乡村美育新生态
Integration and Innovation of Science and Technology Aesthetic Education: vivo Joins Hands with China Academy of Fine Art to Release "Exploration Report on Science and Technology Aesthetic Education" to Build a New Ecology of Rural Aesthetic Education

贾纯    岭南师范学院
时间:2025-12-10 语向:中-英 类型:教育资讯 字数:2489
  • 科技美育融合创新:vivo携手中国美院发布《科技美育探索报告》,共建乡村美育新生态
    Technological Aesthetic Education Integration and Innovation: vivo Joins Hands with China Academy of Art to Release Exploration Report on Technological Aesthetic Education, Building a New Rural Aesthetic Education Ecosystem Together.
  • 2025年10月23日至26日,以“重塑联结·在造乡村”为主题的第二届乡村儿童美育公益行动论坛在浙江衢州龙游县溪口镇举办。vivo作为乡村儿童美育网络执委机构,于25日主办“2025科技美育”平行分论坛。分论坛现场,中国美术学院、杭州师范大学的专家学者,多位一线美育实践者受邀出席,与vivo企业社会责任团队共同探讨科技与美育融合的创新路径,展望乡村美育的未来前景。
    From October 23 to 26, 2025, the 2nd Rural Children's Aesthetic Education Public Welfare Action Forum themed "Remolding Connections · Recreating the Countryside" was held in Xikou Town, Longyou County, Quzhou City, Zhejiang Province. As an executive member of the Rural Children's Aesthetic Education Network, vivo hosted the parallel sub-forum of "2025 Technological Aesthetic Education" on the 25th. At the sub-forum, experts and scholars from the China Academy of Art and Hangzhou Normal University, as well as a number of frontline aesthetic education practitioners, were invited to attend. They jointly explored the innovative paths for the integration of technology and aesthetic education with vivo's corporate social responsibility team, and looked forward to the future prospects of rural aesthetic education.
  • “2025科技美育”平行分论坛现场合影
    Group Photo at the Scene of the "2025 Technological Aesthetic Education" Parallel Sub-forum.
  • vivo企业社会责任总监、乡村儿童美育网络执委张天潘在开幕致辞中,分享了他在美育实践中的感动。他表示,美育最真实的模样,是乡村孩子举起画作时发亮的眼睛,是他们通过影像将家乡变成作品时的惊叹。“在vivo,我们选择用我们最擅长的方式——科技,作为传递美好的小船。”他强调,智能设备不只是工具,更可以成为一支全新的“画笔”。在“童画未来”项目中,科技化身为连接心灵的彩虹桥,守护并放大每一个孩子的创造力。他形容美好的传递如同涟漪,“一个孩子的笑容感染另一个,一位老师的感动激励另一位”,并呼吁所有参与者共同成为“涟漪的中心”,汇聚能量,传递美好。
    Zhang Tianpan, Director of Corporate Social Responsibility at vivo and Executive Member of the Rural Children's Aesthetic Education Network, shared his touching experiences in aesthetic education practice in his opening speech. He stated that the most authentic form of aesthetic education is the bright eyes of rural children when they hold up their paintings, and the amazement they feel when they turn their hometowns into works of art through images. "At vivo, we choose to use what we are best at—technology—as a boat to convey beauty," he said. He emphasized that intelligent devices are not just tools, but can also become a brand-new "paintbrush". In the "Painting the Future" project, technology transforms into a rainbow bridge connecting hearts, guarding and amplifying the creativity of every child. He described the transmission of beauty as ripples: "One child's smile infects another, one teacher's emotion inspires another," and called on all participants to jointly become the "center of ripples", gather energy and pass on beauty.
  • vivo企业社会责任总监张天潘开幕致辞
    Zhang Tianpan, Director of Corporate Social Responsibility at vivo, Delivers Opening Speech.
  • 《科技美育探索报告》发布,引领行业系统化发展
    Exploration Report on Technological Aesthetic Education Released, Leading the Systematic Development of the Industry.
  • 论坛当日,vivo联合中国美术学院社会美育学院、上海真爱梦想公益基金会正式发布《科技美育探索报告》(简称“报告”)。作为国内首部系统性梳理科技赋能美育实践的行业白皮书,该报告收录清华大学美术学院、MIT Media Lab等全球14个教育机构与科技企业的创新案例,标志着科技美育从碎片化探索迈入体系化建设的新阶段。同时,《报告》首次提出“科技”在美育领域中具有桥梁、社群、工具、场景及语言共五种模型的介入方式,并基于此框架深度解析跨学科实践路径。
    On the day of the forum, vivo, in conjunction with the School of Social Aesthetic Education of the China Academy of Art and the Shanghai Zhenai Dream Public Welfare Foundation, officially released the Exploration Report on Technological Aesthetic Education (hereinafter referred to as the "Report"). As China's first industry white paper that systematically sorts out the practice of aesthetic education empowered by technology, the Report collects innovative cases from 14 educational institutions and tech enterprises worldwide, including the Academy of Arts & Design, Tsinghua University and the MIT Media Lab. This marks that technological aesthetic education has stepped into a new stage of systematic construction from fragmented exploration. Meanwhile, the Report for the first time proposes five intervention models of "technology" in the field of aesthetic education—bridge, community, tool, scenario and language—and deeply analyzes the interdisciplinary practice paths based on this framework.
  • 中国美术学院社会美育学院院长、中国美术学院教育基金会理事长竺照轩在发布仪式中强调:“这份报告不仅是案例汇编,更是对‘科技美育五层模型’的系统提炼与发布,它展现了科技与美育融合的深度逻辑与实践路径,为行业提供了一张清晰的诊断地图。vivo作为科技企业代表,展现了以企业能力重构美育基础设施的战略视野,是科技的提供者,更是美与公平与创新的推动者,真正实现了对‘科技向善’理念的具象化诠释。”
    Zhan Zhaoxuan, Dean of the School of Social Aesthetic Education of the China Academy of Art and Chairman of the Education Foundation of the China Academy of Art, emphasized at the release ceremony: "This report is not only a compilation of cases, but also a systematic refinement and release of the 'five-layer model of technological aesthetic education'. It demonstrates the in-depth logic and practical paths of the integration of technology and aesthetic education, providing a clear diagnostic map for the industry. As a representative of tech enterprises, vivo has shown a strategic vision of reconstructing aesthetic education infrastructure with corporate capabilities. It is not only a provider of technology, but also a promoter of beauty, equity and innovation, truly realizing a concrete interpretation of the concept of 'technology for good'."
  • 中国美术学院社会美育学院院长竺照轩现场致辞
    Zhan Zhaoxuan, Dean of the School of Social Aesthetic Education of the China Academy of Art, Delivers a Speech on Site
  • 聚焦实践前沿,共探科技美育创新路径
    Focus on the Frontier of Practice and Jointly Explore the Innovative Paths of Technological Aesthetic Education
  • 分论坛现场,教育界、艺术界与科技企业代表聚焦科技美育的实践路径与未来图景,通过多元案例呈现科技赋能美育的革新力量。杭州师范大学美术学院教授、杭州师范大学艺游学研究院院长胡俊率先阐释“规约教学法”的普惠价值,借助移动影像技术于四川大凉山开展彝族学生美育实践,其“低门槛设备+在地化课程”模式为资源匮乏地区构建了可复制、可持续的艺术教育方法论。清华大学新媒体艺术家李寒轩则以AI交互装置《影灯·灯影》为例,解码技术对传统文化的创造性转化,通过算法解构皮影戏光影语言,实现非遗艺术的沉浸式传承与年轻化表达。
    At the sub-forum, representatives from the education, art and tech industries focused on the practical paths and future prospects of technological aesthetic education, presenting the revolutionary power of technology-empowered aesthetic education through diverse cases. Hu Jun, Professor at the School of Fine Arts of Hangzhou Normal University and Dean of the Art Research Institute of Hangzhou Normal University, was the first to explain the inclusive value of the "prescriptive teaching method". With the help of mobile image technology, he carried out aesthetic education practice for Yi ethnic students in the Daliang Mountains of Sichuan. His "low-threshold equipment + localized curriculum" model has built a replicable and sustainable art education methodology for resource-scarce areas. Li Hanxuan, a new media artist from Tsinghua University, took the AI interactive installation Shadow Lamp · Light and Shadow as an example to decode the creative transformation of traditional culture through technology. By deconstructing the light and shadow language of shadow puppetry with algorithms, he realized the immersive inheritance and youthful expression of intangible cultural heritage art.
  • 杭州师范大学美术学院教授胡俊进行案例分享
    Hu Jun, Professor of the Academy of Fine Arts at Hangzhou Normal University, shared case studies.
  • 步步高实验学校余征东主任分享了学校在科技与美育融合方面的探索,通过PBL项目式学习,如“草木染”“未来家的想象”等课程,将3D建模、数字绘画等工具融入教学,以设计思维重构课堂,激发学生的创造力。vivo童画未来美育计划负责人黄健恒介绍了“硬科技-软科技-泛科技”三维浸润模式,强调以“美育为本,科技赋能”为核心,通过影像、设计思维等多元方式,为乡村孩子提供低门槛、高创造的美育体验。
    Zheng Dong, Director of Bubugao Experimental School, shared the school's exploration in the integration of technology and aesthetic education. Through PBL project-based learning, such as courses like "Plant Dyeing" and "Imagination of the Future Home", tools such as 3D modeling and digital painting were integrated into teaching, reconstructing classrooms with design thinking and stimulating students' creativity. Huang Jianheng, person in charge of vivo's "Painting the Future" Aesthetic Education Program, introduced the three-dimensional immersive model of "hard technology - soft technology - pan technology", emphasizing the core of "aesthetic education as the foundation and technology as the enabler". Through diverse methods such as images and design thinking, it provides rural children with low-threshold and high-creativity aesthetic education experiences.
  • “科技美育自由谈”环节,四组嘉宾和参会者共同围绕科技美育的价值、城乡资源的桥梁、课程与项目的设计路径,以及AI挑战等议题进行了探讨。面对技术加速迭代的时代背景,参会者们认为,美育是时代浪潮下培养人文精神的关键路径,其价值在于守护人之为人的根本。科技美育不是技术的堆砌,而是一场回归人本的教育变革,其终极目标不是培养技术的熟练工,而是通过科技与美育的融合,让孩子成为“既能驾驭科技,又保有生命温度”的完整的人。
    In the "Free Talk on Technological Aesthetic Education" session, four groups of guests and participants jointly explored topics such as the value of technological aesthetic education, the bridge between urban and rural resources, the design paths of courses and projects, and AI challenges. Faced with the background of the era of rapid technological iteration, participants believed that aesthetic education is a key path to cultivate humanistic spirit in the tide of the times, and its value lies in safeguarding the fundamental nature of being human. Technological aesthetic education is not a mere stacking of technologies, but an educational reform returning to humanism. Its ultimate goal is not to cultivate skilled technicians of technology, but to enable children to become complete individuals who "can master technology while retaining the warmth of life" through the integration of technology and aesthetic education.
  • “科技美育自由谈”现场
    Scene of the "Free Talk on Technological Aesthetic Education"
  • 在地美术馆呈现“满分时刻”,影像见证美育温度
    Presenting the "Perfect Moment" at the Local Art Museum, Images Witness the Warmth of Aesthetic Education
  • 作为本次论坛的重要组成部分,“vivo童画未来美育计划&行业支持影像展”于浙江衢州溪口镇泥美术馆同步展出。展览以“满分时刻”为主题,集中呈现了vivo童画未来项目实施以来支持公益行业的成果,展示了项目与杭州师范大学艺游学研究院、北京新艺动等多个公益机构及团队的合作成效。这些影像作品由乡村师生通过vivo影像设备,围绕“满分时刻”“厉害的TA”“幸福的样子”等主题进行影像创作而成,生动展现了多方协作为乡村儿童带来的积极改变,是“科技赋能美育”从理念走向集体实践的生动见证。
    As an important part of this forum, the "vivo 'Painting the Future' Aesthetic Education Program & Industry Support Image Exhibition" was simultaneously held at the Ni Art Museum in Xikou Town, Quzhou City, Zhejiang Province. With the theme of "Perfect Moment", the exhibition focused on presenting the achievements of the vivo "Painting the Future" project in supporting public welfare undertakings since its implementation, and demonstrated the cooperation effects of the project with multiple public welfare institutions and teams such as the Art Tourism Research Institute of Hangzhou Normal University and Beijing Xinyi Art. These image works were created by rural teachers and students using vivo imaging equipment around themes such as "Perfect Moment", "Amazing TA" and "The Look of Happiness", vividly showing the positive changes brought to rural children by multi-party cooperation, and serving as a vivid testimony to the transformation of "technology-empowered aesthetic education" from concept to collective practice.
  • vivo童画未来美育计划&行业支持影像展
    vivo "Painting the Future" Aesthetic Education Program & Industry Support Image Exhibition
  • 展览作为论坛闭幕活动的场地,不仅为与会者提供了沉浸式的美育成果体验,更象征着科技美育从理念探讨走向实践展示的完整闭环,为本次论坛画上了圆满的句号。
    As the venue for the forum's closing event, the exhibition not only provided participants with an immersive experience of aesthetic education achievements, but also symbolized the complete closed loop of technological aesthetic education from theoretical discussion to practical demonstration, bringing a perfect end to this forum.
  • 2025科技美育论坛闭幕活动
    Closing Event of the 2025 Technological Aesthetic Education Forum
  • 构建开放生态,科技照亮美好未来
    Build an Open Ecosystem, Technology Illuminates a Beautiful Future
  • 自2022年7月启动以来,vivo童画未来美育计划携手上海真爱梦想公益基金会、中国美术学院教育基金会,积极响应教育部美育浸润行动号召,依托影像、设计等技术优势,开发并落地乡村美育课程,提供教学材料与设备支持,并通过系统化师资培训,构建起从课程、教学到教师、学校发展的完整美育生态。
    Since its launch in July 2022, the vivo "Painting the Future" Aesthetic Education Program has joined hands with the Shanghai Zhenai Dream Public Welfare Foundation and the Education Foundation of the China Academy of Art to actively respond to the call of the Ministry of Education for aesthetic education immersion initiatives. Relying on technological advantages such as imaging and design, it has developed and implemented rural aesthetic education courses, provided teaching materials and equipment support, and built a complete aesthetic education ecosystem covering courses, teaching, teachers and school development through systematic teacher training.
  • 截至2025年春季,项目已覆盖江西、贵州、云南等20多个省份的90多所学校,累计惠及约40,000名学生,并为200余位教师及校长提供专业培训,形成了可推广的“科技美育”模式,相关实践已逐步拓展至海外。
    As of the spring of 2025, the project has covered more than 90 schools in over 20 provinces including Jiangxi, Guizhou and Yunnan, benefiting a total of about 40,000 students and providing professional training for more than 200 teachers and principals. It has formed a replicable "technological aesthetic education" model, and relevant practices have gradually expanded overseas.
  • 面向未来,vivo将持续扩大行业支持力度,通过内容开源逐步释放“童画未来”科技美育课程资源,降低一线教学应用门槛;同时深化与高校、公益组织及相关部门的协作,共建“科技美育实践共同体”,推动课程标准化与创新案例推广,携手构建更加开放的科技美育新生态。
    Looking to the future, vivo will continue to expand industry support, gradually release the curriculum resources of the "Painting the Future" technological aesthetic education program through content open source to lower the threshold for frontline teaching application. Meanwhile, it will deepen cooperation with universities, public welfare organizations and relevant departments to build a "technological aesthetic education practice community", promote curriculum standardization and the popularization of innovative cases, and work together to build a more open new ecosystem of technological aesthetic education.
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    Disclaimer: The market is risky, and choices should be made with caution! This article is reprinted from online content for reference only and does not serve as a basis for trading.

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