China's services gain traction among global consumers

中国服务业在全球消费者中逐渐受到青睐

A foreign guest tries to use the "Meet China" Inbound Tourism Digital Consumption Screen in Yuyuan Garden, Shanghai, east China, Sept. 27, 2025. (Xinhua/Chen Haoming)

2025年9月27日，在华东上海豫园，一名外国客人尝试使用“遇见中国”入境旅游数字消费屏。（新华社/陈浩明）

TIANJIN, Aug. 9 (Xinhua) -- Heatwaves sweeping across Europe this summer have made air conditioners a hot commodity. For many European consumers, however, the challenge was not only purchasing a cooling device, but also having it delivered and installed quickly.

天津8月9日电（新华社）今年夏天席卷欧洲的热浪让空调成为抢手商品。然而，对于许多欧洲消费者来说，难题不仅在于购买冷却设备，还在于完成快速交付和安装事宜。

Joybuy, the European online retail business of Chinese e-commerce giant JD.com, has addressed this demand by taking its integrated delivery-and-installation service to overseas markets.

中国电子商务巨头京东旗下的欧洲在线零售业务Joybuy为满足这一需求，将其综合送货和安装服务拓展到了海外市场。

Through its European logistics network, the company enables consumers in over 30 cities, including Paris and London, to receive same-day delivery and installation of air conditioners when orders are placed in the morning.

通过其遍布欧洲的物流网络，该公司能为包括巴黎和伦敦在内的30多个城市的消费者提供服务，即在上午下单后，消费者能够获得当天送达和安装空调的服务。

"Highly efficient" and "beyond expectations" are phrases frequently used by European consumers to describe the service.

“高效卓越”和“超出预期”是欧洲消费者用来形容这项服务的常用词汇。

By 2025, JD.com had established nearly 200 bonded warehouses, direct-mail warehouses and overseas warehouses across 25 countries and regions worldwide, according to Feng Lei, vice president of JD.com. In Europe alone, the company had built over 60 warehousing and delivery sites, supporting high-quality delivery services for overseas consumers.

据京东集团副总裁冯磊介绍，到2025年，京东已在全球25个国家和地区建立了近200个保税仓、直邮仓和海外仓。仅在欧洲，该公司就已建成超过60个仓储和配送站点，为海外消费者提供高质量的配送服务。

Chinese services are increasingly gaining recognition worldwide. For many overseas visitors, China has become a destination not only for shopping, but also for experiencing innovative and personalized services, including autonomous driving, integrated bath and spa services, customized healthcare, intelligent robots and traditional Chinese medicine (TCM) therapies.

中国服务正日益受到世界范围内的认可。对于许多海外游客来说，中国不仅是购物的一个目的地，还是一个能体验创新且个性化服务的地方，包括自动驾驶、综合沐浴和水疗服务、定制医疗保健、智能机器人和传统中医疗法。

According to the National Immigration Administration, China received 22.91 million inbound foreign visitors in the first half of 2026, up 20.4 percent year on year. Visa-free entries accounted for 77.7 percent of this total.

据国家移民管理局的数据显示，2026年上半年，中国接待入境外国游客2291万人次，同比增长20.4%，免签证入境人数占总人数的77.7%。

Da Ren Tang, a century-old TCM brand in north China's Tianjin Municipality, has launched a TCM-themed tourism program that offers overseas tourists various products, health consultations and wellness experiences.

达仁堂，这一个源自中国北方天津市的百年中医品牌，推出了一个以中医为主题的旅游项目，为海外游客提供各种产品、健康咨询和健康体验服务。

The program features seasonal tea tasting, meridian massage sessions and herbal pill-making activities, helping visitors explore the connection between traditional culture and modern life.

该项目以季节性品茶、经络按摩课程和草药制丸活动为特色，旨在帮助游客探索传统文化与现代生活之间的联系与连接。

To better serve international travelers, Umetrip, a Chinese aviation travel service platform, has launched HiChina, a one-stop travel service tool designed to help international visitors plan their trips in China.

为了更好地服务国际旅客，中国航空旅行服务平台Umetrip推出了一站式旅行服务工具HiChina，旨在帮助国际旅客规划他们在中国的旅程。

The platform offers multilingual flight searches, online check-in, electronic boarding passes and real-time alerts. It also integrates practical functions including electronic arrival card application, English map navigation, NFC-enabled public transport payments, real-time translation and tax refund location searches.

该平台提供多语言航班搜索、在线值机、电子登机牌和实时警报。它还集成了实用功能，如电子入境卡申请、英文地图导航、支持NFC技术的公共交通支付、实时翻译和退税地点搜索。

By covering the entire travel process from arrival to departure, the platform aims to make traveling in China more convenient for international visitors.

通过覆盖从抵达到离开的整个旅行过程，该平台旨在为国际游客提供更便捷的中国境内旅行服务。

"We use digital services to enhance the reputation of 'Chinese services,' helping unlock the potential of inbound consumption and increase the global influence of 'China Travel,'" said Liu Feng, vice president of Umetrip.

Umetrip副总裁刘峰表示：“我们通过数字化服务提升‘中国服务’的声，助力挖掘入境消费的潜力，提升‘中国旅行’的全球影响力。”

In March, China introduced a package of measures to boost travel service exports and expand inbound consumption. These initiatives include optimizing tax refund services for departing visitors, launching multilingual versions of lifestyle service applications, and further streamlining visa procedures to enhance foreign tourists' consumption experience in China.

今年3月，中国推出一系列措施，促进旅游服务出口，扩大入境消费。这些举措包括为离境游客优化退税服务、推出多语种版本的生活服务应用程序以及进一步简化签证手续等以提升外国游客在华的消费体验。

Foreign residents in China have also witnessed firsthand the rapid upgrading of the country's service consumption.

在华外国居民也亲眼目睹了我们国家服务消费的迅速升级。

Ivan Monich, a Russian teacher at Tianjin Foreign Studies University who has lived in China for many years, described the convenience brought by digital services as part of "the comfort of life in China."

在中国生活多年的天津外国语大学俄语教师伊万·莫尼奇将数字服务带来的便利描述为“在中国生活所享有的舒适度”的一部分。

In his view, mobile applications that combine navigation, real-time traffic information and ride-hailing services have made travel much easier. "Everything I need is right there in one app," Monich said.

在他看来，集合了导航、实时交通信息和叫车服务于一体的移动应用让出行变得更加便捷。“我需要的一切都尽在一个应用程序中，”莫尼奇说。

Wang Yiming, former vice president of the Development Research Center of the State Council, said that China's 15th five-year plan (2026-2030) for expanding consumption emphasizes "orderly relaxing control over market access in the service sector and optimizing the market access environment for new business forms and new sectors," creating favorable conditions for the development of China's service consumption.

国务院发展研究中心原副理事长王一鸣表示，我国“十五五”规划（2026-2030年）扩大消费规划，强调“有序放宽服务业市场准入管制，优化新商业模式和新领域市场准入环境”，为我国服务消费发展创造了有利条件。

Liu Xiaolong, global partner of U.S.-based management consulting firm Kearney Management Consultants, said that as China's service consumption continues to move toward higher quality and more experience-oriented offerings, the country will become an important market for global service enterprises.

美国管理咨询公司科尔尼管理咨询公司全球合伙人刘晓龙表示，随着中国服务消费不断向更高质量和更注重体验导向的产品方向发展，中国将成为全球服务企业的重要市场。

China is also expected to provide new ideas and opportunities for the global service consumption sector through innovations in cultural intellectual property, consumption models and other areas, Liu said.

刘表示，中国还有望通过在文化知识产权、消费模式等领域的创新，为全球服务消费领域提供新的创意和机遇。