中国跨境电商应用在美爆火，成为购物类软件下载量第一
Chinese Cross-Border E-Commerce App Gains Explosive Popularity in the US, Topping Shopping App Download Rankings
【环球网财经综合报道】近日，据App Store免费应用排行显示，来自中国的电商出海应用DHgate（敦煌网）数天内迅速跃升至美国区下载量第二，购物类软件下载量第一。
[Comprehensive Financial Report by Huanqiu.com] Recently, data from the App Store free app rankings shows that DHgate (Dunhuang.com), a Chinese cross-border e-commerce app for overseas markets, has rapidly climbed to the 2nd place in overall free app downloads and 1st place in shopping app downloads in the US region within just a few days.
数据显示，敦煌网在iPhone免费应用下载排名中长期徘徊在300名左右，拥有较为稳定且相对较小的受众。然而，4月12日前后，敦煌网在海外整体下载量激增，尤其在美国市场，一个周末期间其APP下载量增速分别达到了98%、732%和940%。
Statistics show that DHgate had long lingered around the 300th position in the iPhone free app download rankings, with a stable but relatively small user base. However, around April 12, the app’s global overseas downloads surged dramatically—particularly in the US market, where its daily download growth rates hit 98%, 732% and 940% respectively over a single weekend.
据悉，敦煌网创立于2004年，是中国最先从事B2B跨境电商交易服务的平台，同时也是美国市场上最大的中国B2B跨境电商渠道。天眼查数据显示，2005年至2014年间，敦煌网完成5轮融资进入D轮，累计融资规模超5.5亿人民币，历史参投机构包括华创资本、集富亚洲、凯鹏华盈中国、华平投资等。
It is reported that DHgate, founded in 2004, is one of China’s earliest platforms specializing in B2B cross-border e-commerce transactions. It also ranks as the largest Chinese B2B cross-border e-commerce channel in the US market. Data from Tianyancha (a leading Chinese enterprise information platform) reveals that between 2005 and 2014, DHgate completed 5 rounds of financing, advancing to Series D, with total funding exceeding 550 million RMB. Its historical investors include well-known institutions such as China Growth Capital, JAFCO Asia, KPCB China, and Warburg Pincus.
早在2014年，敦煌网就已推出自营物流品牌DHLink，通过整合外部跨境物流供应商，以轻资产的模式持续运营。目前，DHLink覆盖全球220多个国家和地区，拥有近150条物流线路和十余个海外仓。此外，敦煌网还成立了驼驼数科，为小微企业提供全球60余种货币的支付、交易服务。
As early as 2014, DHgate launched its proprietary logistics brand DHLink. Operating under an asset-light model, the brand integrates external cross-border logistics providers to deliver consistent services. Currently, DHLink covers over 220 countries and regions worldwide, boasting nearly 150 logistics routes and more than ten overseas warehouses. In addition, DHgate established Tuotuo Digital Technology to offer payment and transaction services in over 60 currencies globally for micro and small enterprises (MSEs).
2022年，敦煌网基于成熟业务，正式成立敦煌集团，整合旗下多项业务。在今年4月初美国关税政策调整后，主营美国市场、以小包裹模式为主的敦煌网受冲击较大。为此，敦煌网在官网提供了详细的答疑指导，并宣布启动“关税护航计划”，全方位支持商家应对难关。
In 2022, building on its mature business operations, DHgate formally established DHgate Group to integrate its various affiliated business segments. Following the adjustment of US tariff policies in early April this year, DHgate—whose core business targets the US market with a focus on the small parcel model—sustained significant impacts. In response, the platform released detailed Q&A guidelines on its official website and launched the "Tariff Escort Program" to provide comprehensive support for merchants navigating challenges.
敦煌网本次意外走红，工厂供应链商家的贡献较大。在社交媒体上，来自敦煌网的中国供应商介绍称，不少美国奢侈品、大牌服饰化妆品等产品代工厂都来自中国，且工厂生产价格往往仅有销售价格的20%、10%。美国商家通过敦煌网对接中国生产厂商，定制化、小单快反的模式令其业务受益。
DHgate’s unexpected rise to fame is largely attributed to contributions from factory suppliers in its supply chain. On social media, Chinese suppliers on the platform shared that many OEM factories for US luxury goods, designer clothing and cosmetics are based in China—and factory production costs are often just 10% to 20% of the retail prices. US merchants connect directly with Chinese manufacturers via DHgate, gaining significant benefits from the platform’s customized, small-batch and quick-response business model.
