消博会为全球经贸合作注入更多确定性

Consumer Expo injects more certainty into global economic and trade cooperation

本报赴海口特派记者 马梦阳 尹野平 张依依

Special Correspondents in Haikou: Ma Mengyang, Yin Yeping, Zhang Yiyi

编者的话：以“共享开放机遇，共创美好生活”为主题的第五届中国国际消费品博览会(以下简称消博会），于4月13日在海口拉开帷幕，共有来自71个国家和地区的1700余家消费企业参展。经过前四届的实践，这一展会的国际影响力不断提高，为全球企业共享中国市场、中国企业走向世界提供了平台。接受《环球时报》记者采访的中外展商均表示，在全球贸易变局下，中国超大规模市场以及扩大高水平对外开放的决心让他们更有信心。

The 5th China International Consumer Products Expo (hereinafter referred to as the CICPE), themed "Shared Opportunities for Opening-up, A Better Life for All", kicked off in Haikou on April 13, attracting the participation of over 1,700 consumer goods enterprises from 71 countries and regions.Building on the achievements of the previous four editions, the expo has steadily grown in international influence, evolving into a platform that enables global enterprises to share in the Chinese market and helps Chinese businesses expand their footprint across the world.Both Chinese and foreign exhibitors interviewed by reporters from Global Times stated that amid the evolving landscape of global trade, China’s super-large market and its resolve to advance high-standard opening-up have strengthened their confidence significantly.

多国首次组团参展

Multi-country first group exhibition

“小而美”的英伦特色下午茶具、与彼得兔联名的珠宝配饰、历史悠久的专业户外探险装备……散发着英式美学气息的传统工艺品和时尚展品，在4月13日下午开馆的英国馆内一经亮相，就吸引了不少观众驻足观赏。

"Small but beautiful" British characteristic afternoon tea set, jewelry accessories co-branded with Peter Rabbit, professional outdoor exploration equipment with a long history... traditional handicrafts and fashionable exhibits exuding British aesthetic flavor, attracted many spectators to stop and watch once the British Pavilion opened on the afternoon of April 13.

今年，英国担任第五届消博会主宾国。英国驻华贸易使节倪乐思在接受《环球时报》记者采访时表示，中国是世界第二大经济体，也是英国第五大贸易伙伴，中英间贸易和投资的增长为双方创造了更多就业机会，推动了创新，提高了生产力，同时为经济发展提供了稳定性和确定性。这样的交流对双方来说都非常重要。“工艺、设计和质量是英国产品的最大卖点。中国消费市场潜力巨大，所以中英企业间有很大的合作机会，特别是在消费领域。”

This year, the United Kingdom is the Guest of Honour at the 5th China International Consumer Products Expo. In an interview with Global Times reporters, Natalie Black, Her Majesty’s Trade Commissioner for China, stated that China is the world’s second-largest economy and also the UK’s fifth-largest trading partner. The growth of trade and investment between China and the UK has created more job opportunities for both sides, boosted innovation, enhanced productivity, and at the same time provided stability and certainty for economic development. Such exchanges are of great importance to both parties.“Craftsmanship, design and quality are the biggest selling points of British products. China’s consumer market boasts enormous potential, so there are vast opportunities for cooperation between Chinese and British enterprises, especially in the consumer goods sector.”

面对近期美国对全球多地征收“对等关税”的情况，倪乐思进一步表示，“美国发起的贸易战不符合任何人的利益。关税会损害英国各地的就业和生计，我们将继续冷静地为英国的利益进行谈判。”

When asked about the recent US imposition of "reciprocal tariffs" on multiple destinations around the world, Natalie Black further stated, "The trade war initiated by the US is not in anyone’s interest. Tariffs will undermine jobs and livelihoods across the UK, and we will continue to negotiate calmly in the interests of the UK."

《环球时报》记者从消博会组委会了解到，除英国外，法国、瑞士、爱尔兰、捷克、加拿大、日本、韩国、马来西亚、泰国等国家和地区今年继续组织企业参展。中国市场魅力不断升级，也吸引了斯洛伐克、新加坡、巴西等国家首次组团参展，具有国别特色的产品纷纷亮相。记者在首次参展的斯洛伐克展台看到，独具特色的葡萄酒、干果、健康功能食品等产品一一陈列，吸引不少观众驻足和品尝。

Reporters from the Global Times learned from the Organizing Committee of the Expo that, apart from the UK, countries and regions including France, Switzerland, Ireland, the Czech Republic, Canada, Japan, South Korea, Malaysia and Thailand continued to organize enterprises to participate this year. The ever-growing appeal of the Chinese market has also attracted Slovakia, Singapore, Brazil and other countries to send delegations for the first time, with a wide range of products featuring national characteristics making their debuts. At the Slovakia booth, which was participating for the first time, reporters saw a display of distinctive products such as wines, dried fruits and health functional foods, which drew many visitors to stop and sample them.

斯洛伐克副总理丹尼萨·萨科娃13日接受《环球时报》记者采访时表示，中国是世界上增长最快的经济体之一，对企业来说，中国市场有很大潜力。此次消博会，斯洛伐克共有10家企业参展，涉及化妆品、食品饮料以及技术创新类产品等领域，“我们希望能在中国市场取得成功”。

Denisa Saková, Deputy Prime Minister of Slovakia, stated in an interview with Global Times reporters on the 13th that China is one of the world’s fastest-growing economies and holds enormous potential for enterprises. A total of 10 Slovak enterprises are participating in this edition of the Expo, covering sectors such as cosmetics, food and beverages, as well as technological innovation products. “We hope to achieve success in the Chinese market,” she added.

澳大利亚天然生物科技有限公司是消博会的“老朋友”，该公司中国区总经理李梓萌告诉《环球时报》记者，“在2018年参加中国消费类展会时受到很多采购商关注，这坚定了我们迈入并开拓中国市场的决心，因此2021年之后的每届消博会我们都参加了，希望把来自大洋洲的甜蜜和健康带给更多中国消费者。”

Australia Natural Biotechnology Co., Ltd. is a "long-time friend" of the Expo. Li Zimeng, General Manager of the company’s China division, told Global Times reporters, "When we participated in a Chinese consumer goods exhibition back in 2018, we attracted significant attention from many purchasers. This strengthened our resolve to enter and explore the Chinese market, which is why we have taken part in every edition of the Expo since 2021. We hope to bring more sweetness and health from Oceania to Chinese consumers."

此外，《环球时报》记者也关注到，本届消博会参与企业数量再创新高，不过美国参展品牌数量为40个，较去年57个有所减少，涵盖了汽车、香化、服饰箱包、食品保健品、消费金融服务等多个消费领域，参展面积超1800平方米。

In addition, reporters from the Global Times noted that the number of participating enterprises at this year’s Expo hit a new record high. However, the number of participating brands from the United States stood at 40, a decrease from 57 last year. These brands covered a wide range of consumer sectors including automobiles, fragrance and cosmetics, apparel and bags, food and health products, as well as consumer financial services, with the exhibition area exceeding 1,800 square meters.

帮东南亚企业实现价值跃升

Help Southeast Asian companies achieve value jump

泰国正大集团以“全勤生”的身份第五次参展。“通过消博会这一窗口，我们深化了与中国市场的链接。”该集团相关负责人在接受《环球时报》记者采访时表示，中国与东南亚市场之间始终涌动着双向奔赴的活力与温度，这片土地不仅是全球消费升级的标杆市场，更是一个以开放胸襟拥抱多元价值的文明共同体。

Charoen Pokphand Group of Thailand participated in the Expo for the fifth consecutive time, living up to its reputation as an "ever-present participant"."Through the window of the Expo, we have deepened our connection with the Chinese market," a relevant person in charge of the group stated in an interview with Global Times reporters.He added that there has always been a dynamic and warm momentum of mutual engagement between the Chinese market and the Southeast Asian market. This region is not only a benchmark market for global consumption upgrading, but also a community of civilizations that embraces diverse values with an open mind.

今年，新加坡企业首次以展团形式参加消博会，希望通过消博会进一步挖掘与中国市场的合作机会。新加坡福善德公司带来了金山红这一古树茶产品。“中国茶叶市场蕴藏巨大潜力，与本土茶企合作是我们拓展市场的关键策略。”福善德公司总经理刘觉文接受《环球时报》记者采访时表示，这种合作模式既保留了传统制茶工艺的精髓，又融入了当代消费市场偏好的产品设计。“与中企合作，我们互相学习到很多。中国市场仍有广阔空间值得探索。”

This year, Singaporean enterprises are participating in the Expo as a delegation for the first time, hoping to further explore cooperation opportunities with the Chinese market through this platform. Singapore’s Full Share Wellness Pte. Ltd. showcased its Jinshan Hong, a premium tea product made from ancient tea trees. "The Chinese tea market holds enormous potential, and partnering with local tea enterprises is a key strategy for us to expand our market reach," said Liu Jiaowen, General Manager of Full Share Wellness Pte. Ltd., in an interview with Global Times reporters. He added that this cooperation model not only preserves the essence of traditional tea-making craftsmanship, but also incorporates product designs that cater to the preferences of the contemporary consumer market. "We have learned a great deal from each other through cooperation with Chinese enterprises. The Chinese market still has vast potential waiting to be explored."

“中国市场对东南亚企业而言是一片充满战略机遇的沃土。”泰国天丝集团首席执行官许馨雄向《环球时报》记者表示，中国市场庞大且充满活力。中国既有繁荣的一线城市，也有增长迅速的县域市场。近年来，中国政府出台相关政策，大力提振消费、扩大内需，有效刺激了消费市场的复苏与增长。这为中国经济的可持续发展构筑了坚实的市场基础，也为东南亚企业在华深化投资布局注入强劲动力和信心。政策红利与区域合作为东南亚企业提供了强大助力。他认为，中国高水平对外开放促进了与东南亚国家的贸易和经济伙伴关系，特别是在共建“一带一路”倡议高质量推进、《区域全面经济伙伴关系协定》（RCEP）红利释放的背景下，中国与东盟国家的贸易便利化程度不断提升，产业链协同日益深化，为东南亚企业进入并深耕中国市场创造了更加有利的条件。

“The Chinese market is a fertile ground full of strategic opportunities for Southeast Asian enterprises,” said Suphachai Chearavanont, Chief Executive Officer of Thailand’s TC Pharmaceutical Industries Co., Ltd., in an interview with Global Times reporters. He noted that the Chinese market is vast and vibrant, boasting both prosperous first-tier cities and rapidly growing county-level markets. In recent years, the Chinese government has introduced relevant policies to vigorously boost consumption and expand domestic demand, which has effectively stimulated the recovery and growth of the consumer market. This has laid a solid market foundation for the sustainable development of China’s economy, and also injected strong impetus and confidence into Southeast Asian enterprises looking to deepen their investment layout in China. Policy dividends and regional cooperation have provided robust support for these enterprises.He believes that China’s high-standard opening-up has promoted trade and economic partnerships with Southeast Asian countries. Particularly against the backdrop of the high-quality advancement of the Belt and Road Initiative (BRI) and the release of dividends from the Regional Comprehensive Economic Partnership (RCEP), the level of trade facilitation between China and ASEAN countries has been continuously raised, and industrial chain collaboration has deepened day by day. All these have created more favorable conditions for Southeast Asian enterprises to enter and further develop their business in the Chinese market.

RCEP正式生效3年多来，中国与东盟贸易自由化水平、货物贸易规模稳步提升。数据显示，中国—东盟零关税覆盖率保持在65%以上，2024年双边货物进出口总额达6.99万亿元人民币，同比增长7.8%，连续第五年互为最大贸易伙伴，形成深度依存与协同发展的格局。

More than three years since the formal entry into force of the Regional Comprehensive Economic Partnership (RCEP), the level of trade liberalization and the scale of goods trade between China and ASEAN have steadily increased. Data shows that the zero-tariff coverage rate for China - ASEAN trade has remained above 65%. In 2024, the total bilateral goods imports and exports reached 6.99 trillion yuan, a year - on - year increase of 7.8%. The two sides have been each other's largest trading partners for the fifth consecutive year, forming a pattern of in-depth interdependence and coordinated development.

上述正大集团相关负责人同样认为，在全球化重构的浪潮中，中国与东南亚不再是简单的供应链上下游关系，而是互为镜像的产业生态共同体。“从热带农业的智慧传承到绿色制造的创新实践，东南亚企业能为中国市场带来一些可持续发展的新思维。而中国完善的数字基建与消费洞察，帮助东南亚企业完成从‘区域特产’到‘全球品牌’的价值跃升。”

A relevant person in charge of Charoen Pokphand Group (CP Group) also holds the view that amid the wave of global restructuring, China and Southeast Asia are no longer in a simple upstream - downstream supply chain relationship, but rather an industrial ecological community that acts as mirror images of each other. “From the inheritance of wisdom in tropical agriculture to innovative practices in green manufacturing, Southeast Asian enterprises can bring new ideas for sustainable development to the Chinese market. Meanwhile, China’s well - established digital infrastructure and consumer insights have helped Southeast Asian enterprises achieve a value upgrade from ‘regional specialties’ to ‘global brands’.”

全球“黑科技”同台竞技

Global "black technology" competes on the same stage

今年《政府工作报告》提出：“大力提振消费、提高投资效益，全方位扩大国内需求。”消博会这一国际消费平台展现出其对提振消费的重要意义。

This year's "government work report" proposed: "vigorously boost consumption, improve investment efficiency, and expand domestic demand in all directions." The Expo, an international consumption platform, shows its importance to boosting consumption.

新品首发首秀是本届消博会的亮点之一。在新品集中发布专区，来自各国的25个发布主体、40个品牌集中发布，展示超百个产品系列和最新单品，涵盖美妆护肤、潮流电子、营养保健等热点消费领域。

The launch and debut of new products stand out as one of the highlights of this China International Consumer Products Expo (CICPE). In the centralized new product launch zone, 25 launching entities and 40 brands from various countries staged their showcases, unveiling over 100 product lines and latest individual items covering high - demand consumer sectors such as beauty and skincare, trendy electronics, and nutrition and health products.

此外，本届消博会更加聚焦前沿科技领域，首设新消费科技展区，集中展示智能网联新能源汽车、人工智能手机和电脑、全屋智能家居、eVTOL飞行器等新产品新技术，国内外最新人形机器人也“同台竞技”。特斯拉展示搭载最新技术的人形机器人，宇树科技携国内首款量产人形机器人G1及智能机器狗亮相，上海钛虎科技推出“瑶光”人形机器人。

In addition, this year's Consumer Goods Fair has placed greater emphasis on the cutting-edge technology sector. A new consumer technology exhibition area has been set up for the first time, showcasing new products and technologies such as intelligent connected new energy vehicles, AI-powered mobile phones and computers, smart home appliances for the entire house, and eVTOL aircraft. The latest humanoid robots from both domestic and international companies are also competing on the same stage. Tesla is presenting its humanoid robot equipped with the latest technology, while Unitree Robotics has brought its G1, the first mass-produced humanoid robot in China, and its intelligent robot dog. Shanghai Tihoo Technology has launched its "Yao Guang" humanoid robot.

当下，美国滥施关税扰乱全球贸易秩序，中国外贸企业如何应对挑战化解风险也受到多方关注。本届消博会针对性地举办“外贸优品中华行”主题展，精选创新、优质、绿色外贸产品进行展示，组织外贸企业产品推介和供需对接活动，助力外贸企业开拓国内市场，促进国内国际双循环。

Currently, as the United States disrupts the global trade order through excessive tariffs, the response and risk mitigation strategies of Chinese foreign trade enterprises have garnered widespread attention. This year's CICGF has specifically organized a themed exhibition titled "China's Best Foreign Trade Products", showcasing carefully selected innovative, high-quality, and environmentally-friendly foreign trade products. The exhibition features product promotion and supply-demand matching activities for foreign trade enterprises, aiming to assist them in expanding their domestic market and fostering a dual circulation strategy for both domestic and international markets.

中国消费企业正吸引更多国际目光，通过不断深化国际产业链合作，为全球相关产业发展带来积极影响。据瑞幸咖啡董事长兼首席执行官郭谨一介绍，去年，瑞幸与巴西签订未来5年24万吨咖啡豆的采购协议，这是瑞幸咖啡迄今为止金额最大的咖啡豆采购计划。

Chinese consumer enterprises are attracting more international attention, and through continuously deepening cooperation in the international industrial chain, they are bringing positive impacts to the development of related industries worldwide. According to Guo Jinyi, Chairman and CEO of Luckin Coffee, last year, Luckin signed a procurement agreement with Brazil for 240,000 tons of coffee beans over the next five years, which is the largest coffee bean procurement plan to date for Luckin Coffee.

“咖啡产业是一个链接全球的产业。”郭谨一在接受《环球时报》记者采访时表示，一方面从咖啡豆产区来看，海南和云南都是国内咖啡豆的主要产区，但世界上大的产区主要分布在金砖国家、“一带一路”共建国家，其中包括巴西、印尼、埃塞俄比亚等，瑞幸积极与上述国家咖啡产业进行合作，同时整合东南亚等地的优质椰子资源，构建起全球化的原料采购网络；另一方面，瑞幸也在设备端引进了欧洲咖啡机。

"The coffee industry is a globally connected industry." Guo Jinyi said in an interview with the Global Times. On the one hand, from the perspective of coffee bean production areas, Hainan and Yunnan are the main domestic coffee bean producing areas. However, the world's largest producing areas are mainly distributed in the BRICS countries and countries participating in the Belt and Road Initiative, including Brazil, Indonesia, Ethiopia, etc. Luckin Coffee actively cooperates with the coffee industries in these countries, while integrating high-quality coconut resources from Southeast Asia and other regions to build a global raw material procurement network. On the other hand, Luckin Coffee has also introduced European coffee machines at the equipment end

“因此不管是咖啡豆，还是椰子、咖啡机，我们采取全产业链的国际合作模式，这体现了中国市场强大的购买力，也将进一步推动中国品牌价值的国际提升。”郭谨一表示，“尽管瑞幸的国际化刚起步，但我们相信会一步一个脚印地把国际化的路走得越来越扎实。”

"Therefore, whether it's coffee beans, coconuts, or coffee machines, we adopt an industrial chain cooperation model across the entire industry chain. This reflects the strong purchasing power of the Chinese market and will further promote the international enhancement of Chinese brand value," said Guo Jinyi. "Although Luckin's internationalization is just in its infancy, we believe that we will take solid steps forward, making our path to internationalization stronger and stronger."

商务部国际贸易经济合作研究院研究员周密13日对《环球时报》记者表示：在全球贸易受到美方关税不确定性影响的背景下，消博会的如期举办为全球经贸合作注入更多确定性与动力，也再次展现出中国坚持扩大对外开放、持续分享发展机遇的信心与决心。在当前全球市场出现波动的情况下，中国作为全球第二大消费市场，为全球经济发展提供重要支撑。▲

Zhou Mi, a researcher at the Chinese Academy of International Trade and Economic Cooperation of the Ministry of Commerce, told the Global Times reporter on the 13th that against the backdrop of global trade being affected by the uncertainty of US tariffs, the scheduled holding of the China International Import Expo (CIIE) injected more certainty and momentum into global economic and trade cooperation, and once again demonstrated China's confidence and determination to adhere to opening up wider to the outside world and continue to share development opportunities. In the current situation of fluctuations in the global market, China, as the world's second largest consumer market, provides important support for global economic development.▲