Emirates introduces NBA livery ahead of NBA Cup
阿联酋航空在NBA杯前推出NBA制服
Dubai: With the start of the inaugural Emirates NBA Cup just weeks away, the UAE airline has a head-turning, nose-to-tail livery dedicated to the league to celebrate the arrival of the much-anticipated 2024-25 NBA season.
迪拜：随着首届阿联酋NBA杯的开赛仅剩数周之遥，阿联酋航空公司推出了一款引人注目的全新涂装设计，该设计从机头延伸至机尾，专门用于庆祝备受瞩目的2024-25赛季NBA的到来。
The livery captures the spirit of the Emirates and NBA marketing partnership and will begin making its way across the airline’s global network with flights starting next week.
该涂装体现了阿联酋航空和NBA营销合作的精神，并将于下周开始在该航空公司的全球网络中使用。
The new livery features a striking blue gradient across the fuselage, punctuated by the NBA logo. The distinct Emirates lettering has transformed from its unique gold font to red, appearing alongside an illustration of a basketball bouncing between the NBA and Emirates logos. The fuselage’s new look is complemented by vibrant red engine cowls emblazoned with the distinct white calligraphy that makes up the Emirates logo.
新的机身涂装以醒目的蓝色渐变为特色，并以 NBA 标志为点缀。阿联酋航空字体已经从其独特的金色字体变成了红色，出现在NBA和阿联酋航空标志之间的篮球插图旁边。机身的新外观与充满活力的红色发动机罩相得益彰，发动机罩上印有独特的白色书法，构成阿联酋航空的标志。
Spreading the passion
传播激情
Boutros Boutros, Emirates’ Executive Vice-President of Corporate Communications, Marketing and Brand, said: “We are proud to be the Official Global Airline Partner of the NBA and the inaugural title partner of the Emirates NBA Cup. The new livery is a celebration of the marketing partnership and the game, which brings people together from around the world, and we hope to spread the passion and connect with fans across basketball — loving nations across our network. We also look forward to showcasing unique on-board experiences starting next month, with a host of NBA-themed products and services to inspire and delight our customers.”
阿联酋航空负责企业传播、市场营销和品牌执行副总裁布特罗斯·布特罗斯(Boutros Boutros)表示：“我们很荣幸成为NBA的全球官方航空合作伙伴和阿联酋航空NBA杯的首届冠名合作伙伴。新的涂装是对市场合作伙伴关系和篮球运动的庆祝，它将来自世界各地的人们聚集在一起，我们希望通过我们的网络，在热爱篮球的国家传播激情，并与球迷建立联系。我们还期待从下个月开始展示独特的机上体验，推出一系列NBA主题的产品和服务来激发和取悦我们的客户。”
The 2024 Emirates NBA Cup tips off on November 12 with a doubleheader on TNT with the New York Knicks visiting the Philadelphia 76ers, followed by the Golden State Warriors hosting the Dallas Mavericks. Group play continues through December 3, with each team playing four designated Group Play games on “Cup Nights” on Tuesdays and Fridays.
2024 年阿联酋航空 NBA 杯于 11 月 12 日在 TNT 电视台开赛，两场比赛分别是纽约尼克斯队客场挑战费城 76 人队，以及金州勇士队主场迎战达拉斯小牛队。小组赛将持续到 12 月 3 日，每支球队将在每周二和周五的 “杯赛之夜 ”进行四场指定的小组赛。
Eight teams will advance to the Knockout Rounds, which will consist of single-elimination games in the quarter-finals, played in NBA team markets on December 10 and December 11, and will culminate with single-elimination semi-finals on December 14 and Championship on December 17 at T-Mobile Arena in Las Vegas.
八支球队将晋级淘汰赛，淘汰赛将在 12 月 10 日和 12 月 11 日在 NBA 球队市场举行的四分之一决赛中进行单败淘汰赛，最后将于 12 月 14 日在拉斯维加斯 T-Mobile Arena 举行单败淘汰赛半决赛和 12 月 17 日举行冠军赛。
From November 1 to December 17, to coincide with the Emirates NBA Cup, customers will experience on-board NBA inspired products and services on flights when travelling to-and-from 14 points in the US and Canada. Emirates’ NBA-themed livery is one of only four aircrafts in the airline’s fleet with full nose-to-tail bespoke designs.
从11月1日到12月17日，为了配合阿联酋NBA杯赛，乘客在往返美国和加拿大14个地点的航班上将体验到以NBA为灵感的机上产品和服务。阿联酋航空的NBA主题涂装是该公司机队中仅有的四架从机头到机尾完全定制设计的飞机之一。
Sports-inspired dishes
体育主题菜肴
Passengers in every cabin will board to see the aircraft dressed in co-branded headrests, receive drinks served on specially designed coasters and can order from courtside-themed menus. The airline will serve sports-inspired dishes and drinks across all cabin classes and to passengers socialising at the Onboard Lounge on flights operated by the iconic A380 aircraft. Basketball fans will also be able to watch select Emirates NBA Cup games live on Sport24 on ice, Emirates’ in-flight entertainment system.
每个舱位的乘客登机时都会看到飞机上的联名头枕，饮料放在特别设计的杯垫上，乘客还可以从球场主题菜单上点菜。航空公司将在所有舱位提供体育主题菜肴和饮料，并在标志性 A380 飞机运营的航班上向在机上休息室社交的乘客提供这些菜肴和饮料。篮球迷们还可以通过阿联酋航空的机上娱乐系统 Sport24 on ice 观看阿联酋航空 NBA 杯赛事直播。
Before flights, customers can also enjoy a limited-time NBA-themed menu at Emirates’ lounges in Dubai, New York JFK, San Francisco, Los Angeles and Boston.
在航班起飞前，乘客还可在迪拜、纽约肯尼迪机场、旧金山、洛杉矶和波士顿的阿联酋航空休息室享用限时NBA主题菜单。
