记者调查|严防“天价月饼”反弹回潮

The reporter investigated to prevent the rebound and resurgence of "high price moon cakes"

中秋临近，月饼登场。记者调查发现，随着作风建设持续深入，“天价月饼”得到有效遏制，市场消费更趋理性，但也存在一些通过包装、混售推高价格的“擦边球”现象。在喜迎佳节的同时，仍要保持警惕，防止“天价月饼”反弹回潮。

The Mid-Autumn Festival is approaching. The reporter's investigation found that with the continuous deepening of style construction, the "sky-high price of mooncakes" has been effectively curbed, and the market consumption has become more rational, but there are also some packaging, mixed sales to push up the price of "borderline" phenomenon. While celebrating the festival, we should still be vigilant to prevent the "sky-high price of mooncakes" from coming back.

单价500元以上盒装月饼销售占比不到1%，相比往年大幅减少

The sales of boxed moon cakes with a unit price of more than 500 yuan accounted for less than 1%, a significant decrease compared with previous years.

8月下旬，记者走访北京西城、河北唐山、福建晋江等地月饼市场发现，在“厉行节约、反对浪费”大环境下，“天价月饼”难见踪影，豪华包装、铺张浪费现象明显好转，平价月饼则持续受到青睐。

In late August, reporters visited mooncake markets in Beijing's Xicheng district, Tangshan in Hebei province, and Jinjiang in Fujian Province. They found that under the environment of strict economy and anti-waste policy, "expensive mooncakes" are hard to find. Luxury packaging and extravagance have improved significantly, while cheap mooncakes continue to be favored.

丁婧是晋江市安海镇一家食品企业员工，今年“中秋档期”，她和同事比往年要忙碌得多。

Ding Jing is an employee of a food company in Anhai Town, Jinjiang City. This year's "Mid-Autumn Festival", she and her colleagues are much busier than in previous years.

“这段时间天天加班做月饼。”丁婧介绍，企业成立20多年来一直生产富有闽南特色的古早味简装月饼，便宜的三四元一只，贵的100多元一盒（8只），即便是礼盒装的月饼，用的也是最简便的纸盒，把包装成本压到最低。

I worked overtime every day to make mooncakes." Ding Jing introduced that the enterprise has been producing simple mooncakes with the characteristics of southern Fujian for more than 20 years. The cheap mooncakes are three or four yuan and the expensive ones are more than 100 yuan a box (8). Even if the mooncakes are in gift boxes, the most convenient paper boxes are used to reduce the packaging cost to the lowest.

有顾客提出，包装盒“太土”，能否做得“高档”些？在丁婧看来，月饼最重要的是好吃，而不是好看；客人买的是月饼本身，不是买盒子，“便宜又大份”才能吸引更多消费者。

Some customers suggested that the packaging box is "too earthy", can it be made "upscale"? In Ding Jing's view, the most important thing for mooncakes is to be delicious, not good-looking; customers buy mooncakes themselves, not boxes, "cheap and large" to attract more consumers.

“据我观察，今年市面上华丽礼盒少多了，更多人选择平价简装月饼。”丁婧告诉记者，她们的销售数据还没有统计出来，但从加班情况看，“生意肯定好过去年。”

"According to my observation, there are fewer gorgeous gift boxes on the market this year, and more people choose cheap and simple moon cakes." Ding Jing told reporters that their sales data have not yet been counted, but judging from the overtime situation, "business must have been good in the past year."

唐山市忠诚糕点厂负责人同样认为，一些月饼礼盒之所以价格高昂，主要原因在于包装精美，而与以往相比，“今年情况要好很多”。

The person in charge of Tangshan Loyalty Pastry Factory also believes that the main reason for the high price of some moon cake gift boxes is that they are beautifully packaged. Compared with the past, "the situation this year is much better".

“我们厂开了27年，主要生产五仁、豆沙、凤梨等经典口味月饼，每只售价2至3元。因为经济实惠，比较受本地消费者欢迎。”该负责人表示，月饼是中国传统美食，坚守大众食品属性才是经营之道。

"Our factory has been open for 27 years and mainly produces moon cakes with classic flavors such as five kernels, bean paste and pineapple, each priced at 2 to 3 yuan. Because of its economic benefits, it is more popular with local consumers." The person in charge said that moon cakes are traditional Chinese delicacies, and sticking to the attributes of popular food is the way to operate.

北京一家五星级酒店工作人员告诉记者，今年大公司、大企业订购高价月饼的数量有所减少，酒店的进货量也有所下降，“现在高价月饼销售比较敏感。”

A staff member of a five-star hotel in Beijing told reporters that this year, the number of large companies and large enterprises ordering high-priced moon cakes has decreased, and the purchase volume of hotels has also declined. "Now the sales of high-priced moon cakes are more sensitive."

在中国法学会消费者权益保护法研究会副秘书长陈音江看来，近年来月饼市场越来越理性，今年尤其明显，与纪检监察机关持续纠治“四风”、相关部门集中整治过度包装等乱象不无关系。

According to Chen Yinjiang, deputy secretary general of the Consumer Rights and Interests Protection Research Institute of the China Law Society, the mooncake market has become more rational in recent years, especially this year, which is not unrelated to the continuous rectification of the "four winds" by disciplinary authorities and the focus on excessive packaging by relevant departments.

今年6月，国家发展改革委、工信部等四部门印发《关于遏制“天价”月饼、促进行业健康发展的公告》，从月饼的销售价格、包装等方面提出要求。如，规定对单价超过500元的盒装月饼实行重点监管，鼓励经营者生产、销售物美价廉的盒装月饼，要求“不得以任何形式搭售其他商品；也不得以礼盒等形式将月饼同其它产品混合销售”。

IIn June, the National Development and Reform Commission and the Ministry of Industry and Information Technology issued a Notice on Curbing "Sky-high prices" of mooncakes and Promoting the Healthy Development of the industry, making requirements on the selling price and packaging of mooncakes. For example, it stipulates that the boxed mooncakes whose unit price exceeds 500 yuan shall be under key supervision, and encourages operators to produce and sell the boxed mooncakes with high quality and low price. It requires that "no other commodities shall be sold together in any form; Mooncakes should not be mixed with other products in the form of gift boxes.

8月15日起，《限制商品过度包装要求 食品和化妆品》国家标准第1号修改单正式实施。根据规定，月饼和粽子的包装层数最多不超过3层；销售价格在100元以上的月饼和粽子，包装成本占销售价格的比例从20%调减为15%；不得使用贵金属和红木材料包装；禁止月饼与其他产品混装等。

On August 15, the national standard "Limit Excessive packaging requirements for Food and Cosmetics" No. 1 revision list was formally implemented. According to regulations, mooncakes and zongzi can be packed with no more than three layers; For mooncakes and zongzi priced at more than 100 yuan, the proportion of packaging costs in the sales price will be reduced from 20% to 15%; Do not use precious metal and mahogany materials packaging; Mooncakes are forbidden to be mixed with other products.

“经过多年治理，近年来月饼市场总体平稳，价格水平趋于常态。特别是今年，从初步统计看，单价500元以上盒装月饼销售占比不到1%，相比往年大幅减少。”国家市场监管总局价格监督检查和反不正当竞争局有关负责人告诉记者。

"After years of governance, the mooncake market has been generally stable in recent years, and the price level has tended to be normal. Especially this year, from the preliminary statistics, the sales of boxed mooncakes with a unit price of more than 500 yuan accounted for less than 1%, a significant decrease compared to previous years." The relevant person in charge of the Price Supervision and Inspection and Anti-Unfair Competition Bureau of the State Administration of Market Supervision told reporters.

499元礼盒异军突起，有商家“擦边”定价试图逃避监管

499 yuan gift box sprung up, some businesses "edge" pricing in an attempt to evade supervision

记者走访部分商超和高档酒店发现，虽然在售月饼礼盒单价均未超过500元的重点监管红线，仍有一些品牌定价高达400多元，远超同台销售的其他品牌。

Reporters visited some supermarkets and high-end hotels and found that although the unit price of moon cake gift boxes on sale did not exceed the key regulatory red line of 500 yuan, there are still some brands priced as high as more than 400 yuan, far exceeding other brands sold on the same platform.

在一家超市的月饼销售专区，多数月饼礼盒售价在100元至300元之间，另有两款分别为468元和498元。498元礼盒以“鸿运当头”命名，为京式、广式月饼组合，净含量1.7千克，共计18只。几家高档酒店中，定价最高的为某五星级酒店推出的“盼月”中秋礼盒，标价428元，净含量0.8千克，包含红酒蔓越莓、奶香椰蓉、XO干贝等多种口味，共计8只。

In the mooncake section of a supermarket, most of the mooncake gift boxes are priced between 100 yuan and 300 yuan, while another two are priced at 468 yuan and 498 yuan. The 498 yuan gift box, named after "good luck", is a combination of Beijing and Guangzhou style mooncakes, with a net content of 1.7 kg and a total of 18 mooncakes. Among the high-end hotels, the most expensive is the "Hope the Moon" Mid-Autumn Festival gift box launched by a five-star hotel. The price is 428 yuan, the net content is 0.8 kg, and contains a variety of flavors such as red wine cranberry, coconut milk, XO scallop, a total of eight pieces.

与实体店相比，电商平台的月饼礼盒定价更值得关注。一个明显变化是“499元”异军突起，不仅为数众多，还成为高价月饼的价格上限。

Compared with physical stores, the pricing of moon cake gift boxes on e-commerce platforms deserves more attention. An obvious change is the sudden emergence of "499 yuan", which is not only a large number, but also the upper limit of the price of high-priced moon cakes.

记者在一家电商平台搜索“月饼礼盒”发现，售价499元到499.99元之间的商品多达2000余种。在另一家电商平台，498元到499元之间的月饼礼盒同样为数众多。两家电商平台均无500元以上的月饼礼盒销售，即便有个别款式标价高于500元，以图标等形式显示的“折后价”“到手价”也低于“红线”。有的商品还在图标里注明“团购优先”“灵活开票”等信息。

A search for "mooncake gift boxes" on an e-commerce platform revealed more than 2,000 items priced between 499 yuan and 499.99 yuan. On another e-commerce platform, mooncake gift boxes ranging from 498 yuan to 499 yuan are also available. Neither of the two e-commerce platforms sells mooncake gift boxes above 500 yuan, and even if some styles are priced higher than 500 yuan, the "discounted price" and "secured price" displayed in the form of ICONS are lower than the "red line". Some products are also marked in the icon "group purchase priority", "flexible billing" and other information.

“大量499元、498元月饼礼盒的出现，说明部分商家清楚知道相关部门划定的500元重点监管红线，试图通过打‘擦边球’来逃避监管。”陈音江认为，这种在监管红线以下徘徊的行为，反映出一些商家经营动机不纯，相关商品仍应纳入重点监管范围。

A large number of 499 yuan and 498 yuan mooncake gift boxes appear, which shows that some businesses are clearly aware of the 500 yuan regulatory red line drawn by relevant authorities, and try to evade supervision by 'skirting the ball'." Chen Yinjiang believes that this behavior hovering below the regulatory red line reflects that some businesses are not pure business motives, related commodities should still be included in the key regulatory scope.

记者注意到，无论在实体店还是电商平台，高价月饼几乎都与精美包装相伴。某电商平台销售的“狄安娜·盛宴”月饼礼盒，长宽高分别为390、260、180毫米，为二层箱式礼盒，外部印有烫金工艺精美插画，标价498元。一家超市销售的“仪凤国香”月饼礼盒，标价398元，净含量0.42千克，含月饼7只，其外包装复刻了《清红缎地粤绣花鸟四扇屏》图案，可谓精致华丽。

The reporter noted that, whether in physical stores or e-commerce platforms, high price mooncakes are almost accompanied by exquisite packaging. The "Diana Feast" mooncake gift box sold on an e-commerce platform is 390, 260 and 180 mm in length, width and height respectively. It is a two-story box, with an illustration of fine bronzing technology printed on the outside, and the price is 498 yuan. The gift box of "Yi Feng Guo Xiang" mooncake sold in a supermarket is priced at 398 yuan, with a net content of 0.42 kg, and contains 7 mooncakes. The outer package is reproduced with the design of "Four screens of Guangdong Embroidered birds in Clear Red Satin", which can be described as exquisite and gorgeous.

“不同品牌月饼的馅料成本相差并不多，出现较大价格差异主要因为包装成本不同。”黑龙江一家糕点生产企业负责人举例说，他熟悉的一款月饼礼盒售价598元，其包装成本在200元左右，在销售价格中占比约33%，远超政策规定的15%要求。

"The cost of filling for different brands of moon cakes is not much different, and the big price difference is mainly due to the different packaging costs." The person in charge of a pastry production enterprise in Heilongjiang said, for example, that a moon cake gift box he was familiar with was priced at 598 yuan, and its packaging cost was about 200 yuan, accounting for about 33% of the sales price, far exceeding the 15% requirements stipulated by the policy.

似饼非饼、混装销售，玩起文字游戏

Like cakes, non-cakes, mixed sales, playing word games

在“499元现象”引起热议的同时，一些“似饼非饼”的高价中秋礼盒同样引发关注。

While the "499 yuan phenomenon" has aroused heated discussion, some high-priced Mid-Autumn Festival gift boxes that are "like cakes but not cakes" have also attracted attention.

以哈根达斯与卢浮宫博物馆联名推出的“卢浮盛廷”中秋礼盒为例，其在电商平台的“活动价”为999元，内含8只内容物，标注为“冰淇淋礼盒”。此前，比利时巧克力品牌歌帝梵也曾推出售价高达1699元的中秋礼盒，因产品外形与月饼极为相似，但包装上却只写“巧克力糕点”，被网友质疑玩文字游戏。

Take the Mid-Autumn Festival gift box jointly launched by Haagen-Dazs and the Louvre Museum as an example. Its "activity price" on the e-commerce platform is 999 yuan, which contains 8 contents and is marked as "ice cream gift box". Previously, Belgian chocolate brand Godivan also launched a Mid-Autumn Festival gift box with a price of up to 1699 yuan. Because the appearance of the product is very similar to moon cakes, but only "chocolate cakes" are written on the package, which was questioned by netizens for playing word games.

值得注意的是，国家市场监管总局今年4月公布的商品过度包装执法典型案例中，哈根达斯与卢浮宫博物馆联名推出的“卢浮映月”系列冰淇淋就因包装空隙率不合格问题“上榜”。

It is worth noting that in the typical case of excessive packaging law enforcement announced by the State Administration of Market Supervision in April this year, the "Lufu Yingyue" series of ice cream jointly launched by Haagen-Dazs and the Louvre Museum was "listed" due to the problem of unqualified packaging void ratio ".

另一方面，尽管四部门《公告》规定，经营者销售盒装月饼不得将月饼与其他商品混装，仍有部分企业在盒装月饼中搭售或混合销售其他商品。

On the other hand, although the "Announcement" of the four departments stipulates that operators selling boxed moon cakes shall not mix moon cakes with other commodities, some enterprises still sell or mix other commodities in boxed moon cakes.

记者从电商平台看到，今年某国产食品品牌与哈利波特联名推出“妖怪们的妖怪书月饼礼盒”，售价589元，内含12只月饼，搭配“魔杖笔”等哈利波特周边产品出售；迪士尼推出“快乐梦想家月饼礼盒”，内含6只月饼，搭配迪士尼2022限量新款皮包出售，标价429元。此外，电商平台上还存在诸多在月饼礼盒中搭售小罐茶、巧克力、保温杯等商品行为。

Reporters saw from the e-commerce platform that this year a domestic food brand and Harry Potter jointly launched the "monster book moon cake gift box for monsters", which costs 589 yuan and contains 12 moon cakes and is sold with Harry Potter peripheral products such as "magic wand pen". Disney launched the "Happy Dreamer Moon Cake Gift Box", which contains 6 moon cakes and is sold with a limited number of new leather bags of Disney 2022, priced at 429 yuan. In addition, there are many acts of tying small cans of tea, chocolate, thermos cups and other commodities in moon cake gift boxes on e-commerce platforms.

陈音江认为，搭售现象不仅违反了《公告》内的有关要求，也与《消费者权益保护法》相违背：“将月饼和其他商品混在一起，作为套餐整体出售，涉嫌侵犯消费者的选择权，涉嫌强制消费。”

Chen Yinjiang believes that the tying phenomenon not only violates the relevant requirements in the Announcement, but also violates the Consumer Rights Protection Law: "Mixing moon cakes with other products and selling them as a package as a whole is suspected of infringing consumers' right to choose., Suspected of compulsory consumption."

针对相关问题，陈音江表示，部分月饼企业迫切需进行产品转型、包装减负，把更多心思放在产品本身的研发生产中，树立合法合规经营的理念。

In response to related issues, Chen Yinjiang said that some moon cake companies urgently need to transform their products, reduce the burden on packaging, focus more on the R & D and production of the products themselves, and establish the concept of legal and compliant management.

据国家市场监管总局价监竞争局有关负责人介绍，“天价”月饼问题主要表现在三个方面，一是少数高档酒店为满足特定客户群体需求，提供专门定制，往往成本、售价较高。二是少数商家为了追求高利润，对月饼进行花样繁多的包装、混售，有的添加珍稀食材，有的将月饼与高档茶叶、高档酒打包销售，推高了价格。三是不健康的消费理念。

According to the person in charge of the Price Supervision and Competition Bureau of the State Administration of Market Supervision, the problem of "sky-high" moon cakes is mainly manifested in three aspects. First, a small number of high-end hotels provide special customization to meet the needs of specific customer groups, and the cost and price are often higher. Second, in order to pursue high profits, a small number of businesses package and sell moon cakes in a variety of ways, some add rare ingredients, and some pack and sell moon cakes with high-grade tea and high-grade wine, pushing up the price. Third, unhealthy consumption concepts.

“‘天价’月饼购买者多数是为了送礼，追求面子，讲究奢华，往往觉得越贵越好，既造成铺张浪费，也暗藏‘四风’问题。”该负责人告诉记者。

"Most of the buyers of 'sky price' moon cakes are for giving gifts, pursuing face and paying attention to luxury. They often think that the more expensive the better, which not only causes extravagance and waste, but also hides the problem of 'four winds." The person in charge told reporters.

透过月饼看“四风”，持续释放从严信号

Looking at the "four winds" through moon cakes, we continue to release strict signals.

月饼被过度包装、贴上“天价”标签，无形中助长奢靡浪费的不良社会风气，也容易滋生腐败。以监督促监管，让月饼回归大众消费品属性，防止“天价”月饼反弹回潮，是纪检监察机关职责所在。

Moon cakes are over-packaged and labeled as "sky-high", which virtually encourages the unhealthy social atmosphere of extravagance and waste, and is also prone to corruption. It is the responsibility of the discipline inspection and supervision organs to promote supervision, let the moon cakes return to the attributes of mass consumer goods, and prevent the rebound of "sky-priced" moon cakes.

“我们注意到，虽然月饼市场秩序明显改善，但仍有少数商家对月饼过度包装，或者以拆分订单、虚增商品数量等方式进行混合销售，其背后可能存在的‘四风’问题隐患不容忽视。”福建省泉州市纪委监委驻市场监管局纪检监察组组长施振冻告诉记者，落实中央八项规定精神须久久为功，纪检监察机关要持续加强与商务、市场监管等部门协作，深入纠治“四风”隐形变异问题，以具体问题的解决持续推动作风转变。

"We have noticed that although the order of the moon cake market has improved significantly, there are still a few merchants who over-package moon cakes, or mix them by splitting orders and inflating the number of goods. The hidden dangers of the'four winds' that may exist behind them cannot be ignored." Shi Zhenzhong, head of the discipline inspection and supervision team of the Quanzhou Municipal Commission for discipline Inspection and Supervision in the Market Supervision Bureau, told reporters that it will take a long time to implement the spirit of the eight central regulations, and discipline inspection and supervision organs should continue to strengthen cooperation with commerce, market supervision and other departments. in-depth rectification of the invisible variation of the "four winds", and continue to promote the change of work style with the solution of specific problems.

“小月饼事关大风气。”江苏省苏州市纪委常委、监委委员王虎认为，个别企业通过打“擦边球”推高月饼价格的现象，不仅背离传统文化本源、助长奢靡浪费，而且极易诱发以月饼为幌子的违规收送礼品礼金行为，“对这些玩‘猫腻’的新苗头，必须及时纠治、露头就打。”

"Small moon cakes are a matter of strong wind." Wang Hu, member of the Standing Committee of the Suzhou Municipal Commission for Discipline Inspection and member of the Supervisory Committee of Jiangsu Province, believes that the phenomenon of individual enterprises pushing up the price of moon cakes by playing "edge ball" not only deviates from the origin of traditional culture and encourages extravagance and waste, but also easily induces illegal collection and delivery of gifts under the guise of moon cakes. "These new seedlings of playing" tricks "must be corrected in time and beaten as soon as they appear."

王虎介绍，苏州市纪检监察机关将立足职责定位，以强监督促强监管，督促职能部门开展“天价”月饼、商品过度包装等问题专项整治行动，规范市场主体经营行为，宣传简约适度消费理念，为中秋佳节保“价”护航，引导节日商品、节日消费回归传统文化本源。同时，将“天价”月饼等节礼背后可能涉及的作风问题作为工作重点，统筹推进节点纠“四风”树新风工作，持续释放从严信号。

Wang Hu introduced that the discipline inspection and supervision organs of Suzhou will be based on their responsibilities, promote strong supervision with strong supervision, urge functional departments to carry out special rectification actions on "sky-high" moon cakes and excessive packaging of commodities, standardize the business behavior of market entities, publicize the concept of simple and moderate consumption, protect "prices" for the Mid-Autumn Festival, and guide festival commodities and festival consumption to return to the origin of traditional culture. At the same time, the work style issues that may be involved behind the "sky-high" mooncakes and other festival gifts will be the focus of work, and the work of correcting the "four winds" and establishing new styles will be promoted as a whole, and the strict signals will be continuously released.

近期，云南省富宁县纪委监委以“天价”月饼整治为切入点，联合相关部门从价格、包装、广告宣传等方面开展专项监督检查，强化节前正风肃纪。

Recently, the Commission for Discipline Inspection of Funing County, Yunnan Province, took the rectification of "sky-priced" moon cakes as the starting point, and cooperated with relevant departments to carry out special supervision and inspection in terms of price, packaging, and advertising to strengthen the pre-holiday rectification.

“我们发现单价接近500元，或者存在混装、搭售等情况的，立即筛查销售记录，严防低标高卖、违规搭售、违规销售月饼票、违规使用公款购买等隐形变异‘四风’问题。”富宁县纪委监委有关负责人表示，其中，重点查阅月饼销售台账和票据，着力摸排是否存在行政机关、企事业单位违规购买等问题，通过100余家商超、门店的检查，发现并督促整改问题12个，立案查处1起。

"If we find that the unit price is close to 500 yuan, or there are mixed packages, tying sales, etc., we will immediately screen the sales records to prevent the invisible variation of' four winds' such as low-grade and high-grade sales, illegal tying, illegal sales of moon cake tickets, illegal use of public funds to purchase, etc." The relevant person in charge of the Funing County Commission for Discipline Inspection and Supervision said that among them, the focus is on checking the moon cake sales ledgers and bills, and focusing on finding out whether there are problems such as illegal purchases by administrative agencies, enterprises and institutions. Through the inspection of more than 100 supermarkets and stores, 12 problems were found and urged to be rectified, and 1 case was filed for investigation.

在黑龙江省鸡西市，纪检监察机关督促市场监管部门集中开展专项整治，从食品安全、价格、包装、网络交易、广告宣传等方面规范市场主体经营行为，形成“来源可查、去向可追、责任可究”的食品安全追溯体系。市纪委监委还与审计、税务、市场监管等职能部门建立沟通协调机制，对发现的顶风违纪问题优先处置、深挖彻查，坚决纠治隐形变异“四风”问题。

In Jixi City, Heilongjiang Province, discipline inspection and supervision authorities urged market supervision departments to focus on special rectification, standardize the operation behavior of market players from the aspects of food safety, price, packaging, online trading and advertising, and form a food safety traceability system with "traceable sources, traceable destinations and traceable responsibilities". The Municipal Commission for Discipline Inspection and Supervision has also established a communication and coordination mechanism with the functional departments of auditing, taxation and market supervision to give priority to handling and thoroughly investigating the disciplinary violations found in the headwind, and resolutely rectify the "four winds" problem of invisible variation.

中央纪委国家监委网站 瞿芃 文子玉

Qu Peng Wen Ziyu, the website of the Central Commission for Discipline Inspection and the State Supervision Commission