西北民航加大营销力度为新航季市场谋篇布局

Northwest Civil Aviation increases marketing efforts to plan layout for the new aviation season market

中国民航网 通讯员李达 报道：新航季即将开始，西北民航相关单位在管理局、各监管局支持指导下，通过召开换季市场推介会、发布新航季航班计划、推出航旅融合产品等方式，积极为新航季市场谋篇布局，为全年航空市场高质量发展争取先机。

Li Da, correspondent of China Civil Aviation Network, reported: The new aviation season is about to begin. With the support and guidance of the Administration and various regulatory bureaus, relevant units of Northwest Civil Aviation have held seasonal market promotion meetings, released flight plans for the new aviation season, and launched aviation and travel integration products. Actively plan the layout for the new aviation season market and strive for opportunities for the high-quality development of the aviation market throughout the year.

西部机场集团联合长龙航空举办2025年夏航季航线产品推介会。会上，西安机场介绍了新航季航线航班和服务产品，长龙航空介绍了西安“第二基地”建设进度、运力投放及相关航线产品。双方表示，将借助西安区位优势，积极推进国际、地区航线恢复，完善“一带一路”沿线航网布局，多措并举开展航旅融合营销，不断挖潜市场客源，提升品牌价值，将西安机场打造成为“西部中枢”以及面向“中西亚、中东欧”的重要国际航空枢纽。新航季，长龙航空将在西安机场投放7架运力，执行航线总量将达50条，国际航点覆盖中亚、东南亚、东北亚等区域。

Western Airport Group and Loong Airlines held a 2025 summer season route product promotion conference. At the meeting, Xi'an Airport introduced the flights and service products of the new season routes, and Loong Airlines introduced the construction progress, capacity delivery and related route products of Xi'an's "Second Base". The two sides stated that they will take advantage of Xi'an's location advantages to actively promote the recovery of international and regional routes, improve the layout of the aviation network along the "the belt and road initiative", take multiple measures to carry out integrated aviation and travel marketing, continuously tap the potential market customers, enhance brand value, and build Xi'an Airport into a "western hub" and an important international aviation hub facing "Central and West Asia, Central and Eastern Europe". In the new flight season, Loong Airlines will put 7 aircraft in Xi'an Airport, and the total number of routes will reach 50. International destinations will cover Central Asia, Southeast Asia, Northeast Asia and other regions.

延安机场联合市文旅局及在延运营航司、OTA 平台、文旅企业等 85家单位举办了新航季航线航班推介会。机场和航空公司从发展现状、航线推广、服务产品、贵宾服务、广告资源等方面进行推介，OTA平台作了市场分析。各单位凝聚合力，达成了共绘延安 “航空+文旅”高质量发展的共识。新航季，延安机场将运营13条航线，通达19个城市，航线网络通达性和服务水平进一步提升。

Yan'an Airport, together with the Municipal Bureau of Culture and Tourism, 85 units including airlines operating in Yan'an, OTA platforms, and cultural tourism enterprises, held a flight promotion meeting for the new flight season. And airports and airlines are introduced from the aspects of development status, route promotion, service products, VIP services, advertising resources, etc., and OTA platform makes market analysis. All units worked together and reached a consensus on jointly drawing the high-quality development of "aviation + cultural tourism" in Yan'an. In the new season, Yan'an Airport will operate 13 routes, reaching 19 cities, and the accessibility and service level of the route network will be further improved.

汉中机场在勉县沔水湾广场举办“飞享花海·春游汉中”航旅推介会暨新航季航线产品发布会。会上，汉中机场介绍了新航季航线优势与特色服务；与本地热门景区、知名酒店民宿、特色餐饮携手合作推出“机票+酒店+景区门票”套餐；联合携程、同程两大平台进行直播，推广包含汉中多条航线的惠享机票政策，直播观看总量超50万人次。各机场、航司、酒店、景区、旅行社等10余家单位在会场进行了布展推介。新航季，汉中机场将新增直飞贵阳、银川、鄂尔多斯等热门城市的航线 ，实现与15个城市的高效联通，全力保障游客飞抵汉中开启“花海之旅”，深度体验汉中的自然风光与人文魅力。

Hanzhong Airport held the "Flying to Enjoy the Sea of Flowers · Spring Tour to Hanzhong" air travel promotion conference and the new season route product launch conference in Mianshuiwan Square, Mian County. At the meeting, Hanzhong Airport introduced the advantages and special services of the new flight season routes; Cooperate with local popular scenic spots, well-known hotels and homestays, and specialty restaurants to launch the "air ticket + hotel + scenic spot ticket" package; Live broadcast was carried out in conjunction with Ctrip and Tongcheng platforms, and the preferential air ticket policy including multiple routes in Hanzhong was promoted. The total number of live broadcast viewers exceeded 500,000. More than 10 units including airports, airlines, hotels, scenic spots, and travel agencies conducted exhibition promotions at the venue. In the new flight season, Hanzhong Airport will add direct flights to popular cities such as Guiyang, Yinchuan, and Erdos, so as to realize efficient connectivity with 15 cities, and make every effort to ensure that tourists fly to Hanzhong to start a "flower sea journey" and deeply experience the natural scenery and humanistic charm of Hanzhong.

此外，西宁机场提前发布了夏航季分区域航线航班计划图，依托各地区丰富的旅游资源，打造了“3月踏秋季”系列航旅融合产品。榆林机场联合华夏航空发布了主题为“万物向新，向美出发”的“干支通，全网联”通程航班系列产品。（编辑：许浩存 校对：李佳洹 审核：韩磊）

In addition, Xining Airport released the flight plan map of sub-regional routes in the summer flight season in advance, relying on the rich tourism resources of various regions, and created a series of air-travel integration products of "Autumn in March". Yulin Airport and China Airlines released a series of through-trip flight products with the theme of "Everything is new, departing for the beauty". (Editor: Xu Haocun Proofreader: Li Jiahuan Reviewer: Han Lei)