中国数字阅读用户规模达4.94亿人次 5G刷新数字阅读体验
The number of digital reading users in China reached 494 million as 5G has refreshed the digital reading experience.
数字阅读用户规模已达4.94亿人次
The number of digital reading users has reached 494 million.
5G刷新你的数字阅读体验(网上中国)
5G Refreshes Your Digital Reading Experience (Online China)
记者 王晶玥
Reported by Wang Jingyue
随着“互联网+”飞速发展，数字阅读已成为人们获取知识、信息的重要方式。中国音像与数字出版协会日前发布的《2020年度中国数字阅读报告》显示，2020年中国数字阅读产业规模达351.6亿元人民币，数字阅读用户规模达到4.94亿人次，人均电子书阅读量达9.1本，人均有声书阅读量6.3本。
With the rapid development of "Internet Plus", digital reading has become an important method for people to acquire knowledge and information. According to the "China Digital Reading Report 2020" recently released by the China Audio-Visual and Digital Publishing Association, China's digital reading industry will hit 35.16 billion yuan in 2020, with 494 million digital reading users, 9.1 e-books read by per capita and 6.3 audio books read by per capita.
数字阅读潜力无限
Great Potential of Digital Reading
“推荐这本书给你”“昨天看到这段话，很有意思，跟你分享”……在“90后”女孩婷婷与朋友的聊天记录里，常能看到类似字眼。她和朋友都是一款读书APP的忠实用户，两人读到好书、发现好句好段，就会将其转成链接发给对方。
"Recommend this book to you" and "It's very interesting to see this passage yesterday and thus I share it with you"... Similar words can often be seen in the chatting windows of "post-90s" girl Tingting and her friends. She and her friends are both deep users of a reading APP. When they read good books and find some good sentences and paragraphs, they will turn them into links and send to each other.
“我每天会抽出1个小时在APP上看书。”婷婷告诉记者，像她这样的读者不在少数，她加了一个微信群，其中有读书的学生，有比自己年龄更大的上班族，甚至也有已退休者。每当有人想组队抽取APP的免费阅读卡，便往群里发送申请组队的小程序，“不一会儿就能满员”。
"I spare one hour a day to read on the APP." Tingting told reporters that there are not a few readers like her. She has joined a WeChat group, including students, office workers older than herself, and even retirees. Whenever someone wants to form a team to extract the free reading card of APP, they will send a small program to apply for forming a team to the group, "it can be full in a short time."
《2020年度中国数字阅读报告》显示，2016至2020年中国数字阅读产业规模逐渐增长，用户规模扩大，人均数字阅读量逐步增加。另据《中国儿童数字阅读报告》和中国第18次全国国民阅读调查，2020年参与数字阅读的7岁以下儿童和中老年群体皆有增长，说明受众人群涵盖孩童到老人的多个年龄层。
The "China Digital Reading Report 2020" shows that from 2016 to 2020, the scale of China's digital reading industry gradually increased, the scale of users expanded, and the per capita digital reading volume also gradually increased. According to the "China Children's Digital Reading Report" and China's 18th National Reading Survey, the number of children under 7 , the middle-aged and the elderly participating in digital reading increased in 2020, which indicates that the audience covers multiple age groups from children to the elderly.
“可以说，数字阅读迎来了全民时代，这是整体性的社会阅读场景重构。”中国人民大学新闻学院新闻与社会发展研究中心研究员翁昌寿告诉记者，从供给侧看，互联网蓬勃发展，电子书、网生内容等供给成为主流，也更容易获得资本、技术与市场赋能，由此促进需求侧对数字内容需求的不断增长。“此外，由于防疫期间大家更习惯居家活动，也在一定程度上激发了数字阅读潜力。”
"It can be said that digital reading has ushered in the era of the whole people, which is the reconstruction of the overall social reading scene." Weng Changshou, a researcher at the Research Center for Journalism and Social Development of Renmin University of China's School of Journalism, told reporters that from the supply side, the Internet is booming, the supply of e-books and online content has become the mainstream, and it is easier to obtain capital, technology and market empowerment, thus promoting the increasing demand for digital content on the demand side. "Also, as people are more accustomed to home activities during epidemic prevention, the potential of digital reading has also been stimulated."
网文带动产业链发展
Internet literature Drives Development of the Industrial Chain
《甄嬛传》《琅琊榜》《庆余年》……一批网文改编的影视剧亮相电视、网络，吸引大批观众，在北京工作的小桃就是其中之一。她对记者说，改编剧的剧情内容有保障、可看度高，自己通常边看剧、边补读原作。闲暇时间，她也会在平台上阅读小说、为“催更”打赏。小桃只是众多付费读者中的一个。《2020年度中国数字阅读报告》显示，参与调查的用户中，逾8成曾为数字阅读付费，其中近半数是为网络文学埋单。
"Biography of Zhen Huan", "Nirvana in Fire" and "Yu Nian of Qing"... A number of TV dramas adapted from internet literature have appeared on TV and the Internet, attracting a large number of audiences. Momo, who works in Beijing, is among one of them. She told reporters that the quality of the plot is guaranteed and more appreciable. She usually reads the original while watching the play. In her spare time, she also reads novels on the platform to reward "the call for updates". Momo is only one of those paid readers. The "China Digital Reading Report 202" shows that more than 80% of the participants in the survey have paid for digital reading, and nearly half of them have paid for internet literature.
这种趋势折射出网络文学的新动向。有分析指出，2003年“起点”网正式开始运营VIP制度，作者因写书获得收入，使得网络文学成为可持续发展的新兴行业。现在，网络文学已不限于作者写作、读者阅读的单一模式，而是平台聚集职业写手产出优质内容、小说作为IP进行改编、观众及原著读者观剧并购买周边产品的全产业链。
This trend reflects the new direction of network literature. Some analysts pointed out that in 2003, the "Starting Point" website officially started to launch the VIP mechanism, and the author could earn income from writing books online, making internet literature a new industry with sustainable development. At present, online literature is no longer limited to writing and reading, but turn into a complete industrial chain in which professional writers are gathered to produce high-quality content, novels are adapted as IP, audiences and readers will watch plays and purchase peripheral products.
专家认为，网络文学产业已打破传统上下游之分、各行各业之别，形成一条产业链，惠及作者、平台、制片方和观众等各方面群体。
Experts believe that the internet literature industry has broken the traditional distinction between upstream and downstream and all walks of life to form an industrial chain benefiting various groups such as authors, platforms, producers and audiences.
探索多场景沉浸式阅读
Exploring Multi-scene Immersive Reading
记者了解到，山西博物院出品的《藏在山西博物院的十二生肖》绘本，精彩呈现了12件跟十二生肖呼应的馆藏文物。借助AR技术，用手机或平板电脑扫描绘本中AR点位，书本上静止的一件件文物、动物形象就能“活”起来，把背后的历史故事、文化内涵生动形象地展示在屏幕上，将篇幅有限的绘本读物，通过电子产品展示，表现形式更直观、绘本内涵更丰富，吸引了许多小朋友去体验。
Reporters have learned that the picture book "Twelve Zodiac Animals Hidden in Shanxi Museum" produced by Shanxi Museum presents 12 pieces of cultural relics in the collection that echo the twelve zodiac animals. With the help of AR technology, Use a mobile phone or tablet computer to scan and depict AR points in the book, The static cultural relics and animal images on the books can be "alive" and the historical stories and cultural connotations behind them can be vividly displayed on the screen. The limited picture books can be displayed through electronic products. The forms of expression are more intuitive and the connotations of picture books are richer, attracting many children to experience.
科技赋能，不只是阅读方式迭代更新，数字阅读的场景也更加多元化。
Science and technology empowerment not only refers to an iteration of reading methods, but also to a more diverse mixture of digital reading scenes.
琳琅满目的图书书架在屏幕里次第排开，向远处延伸。晃动手机，视角随之转换；点击地面标识，镜头便穿过狭长的过道向前移。如有感兴趣的书，点选书籍封面，就能了解内容详情并下单购买。在咪咕中信云上VR书店里，你足不出户即可进入360度全景书屋，根据个人意愿设计路线，“云”探店、“云”购书。
The dazzling array of book shelves lined up in the screen and extended to the distance. Shake the mobile phone and the angle of view will change accordingly. Click on the ground sign and the camera moves forward through the narrow corridor. If you are interested in a book, click on the cover of the book, you can get to know the details of the content and choose to make an order. In Migu Zhongxin Yunshang VR Bookstore, you can enter the 360-degree panoramic bookstore without leaving your home, design the route according to your personal wishes, "cloud" to explore the store and "cloud" to buy books.
据了解，中国已有多家图书馆、博物馆运用高科技手段，搭建“云”参观平台。过去不可想象的阅读场景，如今变为现实。翁昌寿指出，5G、AR、VR……这些专业词汇听起来似乎很远，但体现在传播技术上，会给读者带来全新体验和实实在在的方便。“新技术产生的变化和影响是全方位的，也是看得见、摸得着的，技术革新将为未来数字阅读提供更富想象力的空间。”
There are many libraries and museums in China having used high-tech methods to build "cloud" visiting platforms. The unimaginable reading scene in the past has now become a reality. Weng Changshou pointed out that 5G, AR, VR … … these professional words sound very far away, but embodied in communication technology, will bring readers new experience and real convenience. "The changes and impacts of new technologies are all-round, visible and tangible. Technological innovation will provide more imaginative space for future digital reading."
