小店经济活力复苏
The economic vitality of small stores has recovered
春意盎然，万物复苏。在八方客来的古厝民宿、热气蒸腾的社区食堂、颇受欢迎的母婴小店、人气渐旺的旅行社，消费市场的复苏活力随处可见。近段时间，这些新开业不久的微观经营主体感受如何？让我们走进店面，听他们讲讲收获、谈谈期待。
Spring is in full swing and everything is coming back to life. The revitalization of the consumer market can be seen everywhere: in the ancient lodges, the steaming community canteens, the popular mom-and-pop stores, and the popular travel agencies. In recent times, these newly opened micro business entities feel how? Let's go into the stores and listen to them talk about their gains and expectations.
——编 者
-Editor
福州民宿主理人范丽珍——
Fan Lizhen, the host manager of Fuzhou people-
“三坊七巷又热闹起来了”
"Three lanes and seven lanes are lively again"
月上檐梢，古厝天井流水潺潺，耳畔古琴声韵悠悠。厅堂前，一名客人惬意挥毫，提按顿挫间，一副对联即将完成。沿着青砖路步入一方茶室，桌上茶香氤氲，一家四口围着小桌，煮茶闲聊、笑语连连。这里是福建省福州市三坊七巷历史文化街区安民巷30号——一座拥有500多年历史的古厝，也是一家富有古朴风韵的民宿。
The moon is on the eaves, the ancient patio is flowing with water, and the sound of the guqin is lingering in the ears. In front of the hall, a guest is comfortably waving his brush, and a couplet is about to be completed between the mentioning and pressing. Along the brick road into a tea room, the fragrance of tea on the table, a family of four around a small table, cooking tea and gossip, laughter. This is No. 30 Anmin Lane in Sanfang Qi Xiang historical and cultural district of Fuzhou City, Fujian Province - an ancient house with a history of more than 500 years, and a bed and breakfast with ancient charm.
出于对传统文化的热爱和对文旅产业发展的信心，我租下了这间古厝。作为一个进入民宿行业不久的新人，创业初期确实遇到了不少挑战。如何坚持修旧如旧，在不破坏古厝建筑的基础上结合实际进行改造？这需要设计思路，更需要资金支持。挑战虽然大，但我有信心。鼓楼区的政策支持、福州古厝集团的租金减免、向好的行业前景，让我坚持了下来。
Out of my love for traditional culture and confidence in the development of the cultural tourism industry, I rented this ancient house. As a newcomer to the B&B industry, I encountered many challenges in the early stages of the business. How do you insist on restoring the old as the old, without destroying the architecture of the old house and transforming it on the basis of reality? This requires design ideas and financial support. Although the challenge is big, I have confidence. The policy support from Gulou District, the rent waiver from Fuzhou Gucuo Group, and the promising industry prospect made me persevere.
民宿从2022年10月开始试运营，12月底正式营业。原以为还要一段过渡期才能积累知名度，没想到我们还没做多少宣传，不少顾客就自己找了过来。正式营业以来，天南海北的客人都有，北京、上海、浙江等地的较多，还来过几个归国侨胞。民宿入住率基本保持在80%左右，节假日更是天天满房。粗略一算，今年1—2月份的营业收入就有60万元左右，远远超出预期！
The B&B started its trial operation in October 2022 and officially opened at the end of December. I thought there would be a transition period to accumulate awareness, but I did not expect us to do much publicity, many customers have come to us themselves. The official business since the days of the north and south of the sea guests have, Beijing, Shanghai, Zhejiang and other places more, but also came a few returned overseas Chinese. The occupancy rate of the B&B is basically maintained at about 80%, and the holidays are full of rooms every day. A rough calculation, the business income from January to February this year is about 600,000 yuan, far beyond expectations!
开业以来，我天天都扎在民宿，早上6点多就开始安排一天的工作。“请问这个热水器怎么操作？”一位客人前来求助，我小跑着去房间演示操作。刚从客房出来，厨房负责人就来找我确认客人们第二天的早餐菜单。每天，我们都会根据客人喜好安排沙茶面、捞化等福建特色餐食，优化客人住宿的体验。
Since opening, I've been rooted in the B&B every day, starting the day's schedule at 6 a.m. or so. "May I ask how to operate this water heater?" A guest came to ask for help, and I trotted to the room to demonstrate its operation. Just after I came out of the guest room, the kitchen manager came to me to confirm the guests' breakfast menu for the next day. Every day, we arrange special Fujian meals such as Sha Cha Mian and Lo Hwa according to guests' preferences to optimize their stay experience.
非遗体验、快闪演出、沉浸式小剧场……这几个月，人气回归、活动纷呈，三坊七巷又热闹起来了。相信福州的文旅市场在未来会有更大的发展空间，我们的民宿也能实现人气和收入的同步增长。
Non-foreign heritage experience, flash performance, immersive small theater ...... In these months, the popularity returns, activities abound, and Sanfang Qi Xiang is lively again. It is believed that Fuzhou's cultural tourism market will have more room for development in the future, and our B&Bs will be able to achieve simultaneous growth in popularity and revenue.
近期，我准备以春日为主题，策划一系列琴艺、花艺展示活动，把琴、茶、书、香等更多传统文化元素融入民宿运营，通过文化展览、非遗体验等形式，提供更多样的服务，让客人能住得满意、玩得开心。
In the near future, I am going to plan a series of zither and flower art demonstration activities with the theme of spring, integrate more traditional cultural elements such as zither, tea, books and incense into the operation of the B&B, and provide more diverse services through cultural exhibitions and non-foreign heritage experiences, so that guests can stay satisfied and have fun.
（本报记者施钰采访整理）
(Reporter Shi Wei interviewed)
南昌社区小食堂负责人李万卿——
Li Wanqing, head of Sashido in Nanchang Community-
“我们已经准备开第二家店了”
"We are ready to open a second store."
“来碗粉儿嘛，老板！”“再加根油条！”一大早，我的小店就热闹了起来。门店不过60平方米，烟火气却很足。这阵子，来光顾的客人越来越多，特别是早上，排队、等位已经成为常态。虽然每天忙得脚不沾地，我依然“累并快乐着”。
"A bowl of noodles, boss!" "And a doughnut!" Early in the morning, my store was bustling with activity. The store is only 60 square meters, but the atmosphere is full of fireworks. These days, more and more customers come to visit, especially in the morning, queuing, waiting for a seat has become the norm. Although busy every day, I am still "tired and happy".
作为一名从业11年的“老餐饮人”，我经历过暖春，也遭遇过寒冬。疫情防控进入新阶段后，我一直在思考怎么“再创业”。综合前期调研，我选择了江西省南昌市的翠林路。这里有一些成熟社区，住着很多白领，正是快餐类消费的目标群体。今年1月，经过两个多月的选址、装修，味福记社区小食堂终于开业了。
As an "old caterer" with 11 years of experience, I have experienced a warm spring and a cold winter. After the epidemic prevention and control entered a new phase, I have been thinking about how to "start up again". I chose Cui Lin Road in Nanchang City, Jiangxi Province, after a comprehensive preliminary research. Here are some mature communities, living in many white-collar workers, is the target group of fast food consumption. In January this year, after more than two months of site selection and renovation, the Taste Fuji community tuck shop finally opened.
小店里，喜庆的红色是主色调，老南昌的一些地标性建筑图片被摆放在餐桌、张贴在墙面上，相信走进这里，每个南昌人都能找到属于自己的独特记忆。餐品一般是现点现做，主要是一些特色小吃，比如油条、白糖糕、春卷，都是店里自己的配方。
In the small store, festive red is the main color, and some landmark pictures of old Nanchang are placed on the tables and posted on the walls, so I believe that every Nanchang person can find their own unique memories when they walk in here. Meals are generally made-to-order, mainly some special snacks, such as doughnuts, white sugar cake and spring rolls, all of which are the store's own recipes.
小店开张一个多月，就给了我不小的惊喜：第一天营业额就达到2000多元，服务了100多人次。最近，随着人气越来越旺，日营业额稳定在4000元左右，已经超出2500元日营业额的保本线，给了我们很大信心。接下来，小店打算入驻外卖平台，预计营业额还会再增长。
The small store opened a month or so ago and gave me quite a surprise: the turnover reached more than 2,000 yuan on the first day and served more than 100 people. Recently, with the increasing popularity, the daily turnover is stable at about 4,000 yuan, which has exceeded the capital preservation line of 2,500 yuan daily turnover, giving us great confidence. Next, the store intends to station in the takeaway platform, turnover is expected to grow again.
开业以来，我几乎每天都在店里忙活，除了盯住菜品，一有空闲就跟顾客交流。我最开心的事情，就是看到顾客埋头吃好，给我一个满足的眼神，说一句：“你这个店能搞得好！”每天晚上9点以后，我会和店员们一起复盘，看看顾客还有什么反馈，思考还有什么细节没做到位。我希望这个小食堂真正让客人感受到：好吃，不贵，有人情味。
Since opening, I have been busy in the store almost every day, in addition to keeping an eye on the dishes, and communicating with customers whenever I have free time. My happiest thing is to see customers burying their heads and eating well, giving me a satisfied look and saying, "You can do a good job with this store!" Every night after 9 pm, I will review with the staff to see what feedback the customers have, and think about what details have not been done. I hope this small canteen really let the customers feel: delicious, not expensive, with a human touch.
中山路、绳金塔、万寿宫……昔日繁华的南昌商业地段再次人潮涌动，消费热情回来了！这也让我对小店未来的发展更加充满期待。社区小食堂这种模式，只要用心经营，就能留住不少回头客。目前来看，消费回暖的速度这么快，我们已经准备开第二家店了。
Zhongshan Road, Jiaojin Pagoda, Wanshou Palace ...... the formerly prosperous Nanchang business location is once again crowded and consumer enthusiasm is back! This also makes me more excited about the future development of the small store. Community small canteen this model, as long as the heart to operate, you can retain a lot of repeat customers. So far, the consumption is picking up so fast that we are ready to open a second store.
（本报记者朱磊采访整理）
(Reporter Lei Zhu interviewed)
重庆母婴店店主李玉兰——
Li Yulan, owner of Chongqing Maternal and Child Store-
“小店迎来了勃勃生机”
"The small shop is full of vitality"
“阿姨，我来帮我妹妹拿奶粉”“阿姨，我今天想玩积木玩具”“阿姨，我妹妹的围兜昨晚落在店里啦”……一大早，来到我的母婴店门口，已经有一群等候的小朋友，他们充满期待的眼神融化了我的心，也增强了我创业的信心。
"Auntie, I'll get milk powder for my sister" "Auntie, I want to play with block toys today" "Auntie, my sister's bib left it in the store last night" ...... Early in the morning, when I came to the door of my mom and pop store, there was already a group of waiting children, and their expectant eyes melted my heart and boosted my confidence in starting a business.
去年4月，我的宝宝出生了。随着孩子逐渐成长，开一家母婴店的想法在我心里越来越强烈。经过前期的信息收集，我选定了重庆市南岸区海棠溪街道的一个社区。作为一个新开发的社区，这里有很多年轻夫妇，而我选定的店面附近就有一家幼儿园。很快我就张罗起了这个68平方米的店，去年12月正式开张，主营母婴洗护、奶粉、营养品、棉用品等。
In April last year, my baby was born. As my child grew up, the idea of opening a mom-and-pop store grew stronger and stronger in my heart. After some preliminary information gathering, I selected a community in Haitangxi Street, Nanan District, Chongqing. As a newly developed community, there were many young couples here, and there was a kindergarten near my chosen store. I soon started this 68-square-meter store, which officially opened last December, mainly dealing with mother and baby laundry, milk powder, nutrition, cotton products, etc.
刚开始，店里很冷清，今年春节后，营业额比春节前增加了一倍，一天能卖到2000多元。随着天气变暖，婴儿春装特别受欢迎，生意最好的一天，我卖出了7套童装，加上奶粉、婴儿用品，当天进账3000多元，远远超出我的预期。为了开辟更多客源，最近我计划做3场营销活动，预计能赚近万元。春天来了，我的小店迎来了勃勃生机。
At first, the store was very cold, after this year's Spring Festival, the turnover doubled than before the Spring Festival, a day can be sold to more than 2,000 yuan. With the warm weather, baby spring clothing is particularly popular, the best business day, I sold 7 sets of children's clothing, plus milk powder, baby supplies, the day the revenue of more than 3,000 yuan, far beyond my expectations. In order to open up more sources of customers, I recently planned to do three marketing activities, is expected to earn nearly 10,000 yuan. Spring has come, my small store ushered in a vibrant life.
母婴店如果只卖货，增长潜力有限，升级服务很有必要。为了维护好客源，我去培训机构专门学了育婴知识，在店里开辟了婴儿游泳、洗澡、抚触、按摩等服务。现在经常会有孩子来游泳，然后由我来做护理。“你的按摩手法真好，宝宝很喜欢”“抚触之后，宝宝不怕生人了”……每天收到家长这么多好评，我的信心也越来越足。
If a mother and baby store only sells goods, the growth potential is limited, it is necessary to upgrade services. In order to maintain a good source of customers, I went to a training institution to learn specifically about baby care, and opened up services such as baby swimming, bathing, touch and massage in the store. Now there are often children to swim, and then by me to do care. "Your massage technique is so good, the baby likes it" "After the touch, the baby is not afraid of strangers" ...... received so many positive comments from parents every day, and my confidence is getting stronger.
母婴店也是孩子们的社交场所，因此我为店里添置了很多玩具车和积木。疫情防控进入新阶段后，我店里的“小小游乐园”经常能吸引附近的小朋友。看着人气越来越旺，最近我还打算组织一场亲子活动——“小小运动会”，让更多的家庭参与进来。
The mom-and-pop store is also a social place for children, so I have added many toy cars and blocks to the store. After the new stage of epidemic prevention and control, the "Little Playground" in my store often attracts children from the neighborhood. Looking at the growing popularity, I recently planned to organize a parent-child activity - "Little Games", so that more families can participate.
下一步，我计划建一个店铺微信群，定期分享一些育婴知识，打造一个育婴线上社区。看着身边这些快乐的笑脸，我打算一直做下去，实现自己的价值，也守护他们的健康成长。
Next, I plan to build a store WeChat group, regularly share some baby care knowledge and create a baby care online community. Looking at these happy smiling faces around me, I plan to keep doing it to realize my value and also to guard their healthy growth.
（本报记者王欣悦采访整理）
(Reporter Wang Xinyue interviewed)
西双版纳旅行社负责人刘鑫——
Liu Xin, head of Xishuangbanna Travel Agency-
“我每天忙得不得闲”
"I am too busy every day"
身着盛装的游客们，手拿银钵，围着水池跳舞、尽情泼水；悦耳的音乐伴着傣家少女婀娜的舞姿，欢乐的气氛中，水花四溅、幸福传递……在云南省西双版纳傣族自治州景洪市的西双版纳傣族园泼水广场，这是我最近时常看到的场景。作为一家旅行社的负责人，我真切地感受到，西双版纳的旅游市场已经火热起来。
Tourists in costume, holding silver bowls, dance around the pool and splash water to their heart's content; the pleasant music is accompanied by the graceful dance of young girls, and the joyful atmosphere is splashed with water and happiness is passed ...... in the water splashing square of Xishuangbanna Dai Garden in Jinghong City, Xishuangbanna Autonomous Prefecture, Yunnan Province, a scene I have seen from time to time recently. As the head of a travel agency, I truly feel that the tourism market in Xishuangbanna has been on fire.
我是重庆人，从事旅游行业20多年，从一线导游一直干到一家大型旅游公司的管理岗。从公司离职后，我一直想开一家符合自己经营理念的旅行社。来到西双版纳考察后，这里明媚的阳光和丰富的旅游资源深深吸引了我。去年12月初，我的旅行社获批成立。疫情防控进入新阶段后，旅行社趁着西双版纳旅游市场迅速升温，正式投入运营。
I am a Chongqing native, engaged in the tourism industry for more than 20 years, from the first-line tour guide has been working to a large tourism company's management post. After leaving the company, I always wanted to open a travel agency in line with my business philosophy. After coming to Xishuangbanna for inspection, the bright sunshine and rich tourism resources here deeply attracted me. In early December last year, my travel agency was approved for establishment. After the epidemic prevention and control entered a new phase, the travel agency took advantage of the rapidly heating up of the Xishuangbanna tourism market and officially put it into operation.
接待咨询、线上平台运营、自媒体账号更新……从去年底开始，每天上午10点，我都会到旅行社的接待中心，一直工作到晚上10点。前来咨询旅游项目的游客络绎不绝，我每天忙得不得闲。
Reception and consultation, online platform operation, and update of self media accounts ...... Since the end of last year, I have been going to the reception center of the travel agency every day at 10 am and working until 10 pm. There is a constant stream of tourists coming to inquire about tourism projects, and I am too busy every day.
今年以来，西双版纳无疑是最热门的旅游目的地之一，告庄、野象谷、傣族园……各大景区人头攒动，人气又回来了。据统计，今年1—2月，西双版纳接待旅游团队1705个，团队游客达4万多人，分别大幅增长。
Since this year, Xishuangbanna is undoubtedly one of the most popular tourist destinations, suo Zhuang, Wild Elephant Valley, Dai Garden ...... major scenic spots are crowded, the popularity is back. According to statistics, from January to February this year, Xishuangbanna received 1705 tourist groups, group tourists amounted to more than 40,000 people, respectively, a significant increase.
自旅行社成立以来，每天我们要接待约20组前来咨询的游客，其中将近两成的咨询游客最终会选择我们的项目，这个比例算比较高了。现在我们每周接待约50人次游客，目前一共接待了近600人次游客，人均消费达到了每天700多元。对于处在起步阶段的旅行社来说，我已经相当满意了。
Since the establishment of the travel agency, we have been receiving about 20 groups of visitors every day, and nearly 20% of them eventually choose our program, which is a relatively high percentage. Now we receive about 50 visitors per week, and we have received nearly 600 visitors in total, with a per capita spending of more than 700 yuan per day. For a travel agency in its infancy, I am already quite satisfied.
旅游市场逐渐升温，对我们这些旅游从业者来说是大好事，我对旅游市场的恢复充满信心。我相信，随着政府部门不断优化公共服务，加上我们这些旅行社持续丰富产品和服务，游客的游玩体验一定会越来越好，更多人会来这里开启一段难忘的旅程。
The tourism market is gradually heating up, which is a great thing for those of us in the tourism industry, and I am confident that the tourism market will recover. I believe that as government departments continue to optimize public services, and as we travel agencies continue to enrich our products and services, the tourist experience will definitely get better and better, and more people will come here to start an unforgettable journey.
（本报记者沈靖然采访整理）
(Reporter Shen Jingran interviewed)
本期统筹：林子夜
Coordinator of this issue: Lin Ziye
